Group Marketing Manager

East Kilbride, East Renfrewshire, UK (On-site)

Salary Not AvailableSenior LevelContract

Posted 2 months ago

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Job Summary

Own and drive a unified, multi-brand marketing strategy and campaign calendar that aligns with business goals, while shaping brand architecture and cross-brand messaging for growth.

  • Growth orchestration: define group-wide priorities, plan integrated campaigns, and coordinate with senior leadership.
  • Creativity and assets: lead design direction and ensure consistent assets across web, social, email, and advertising.
  • Performance and SEO: oversee paid media, optimize conversion journeys, and develop SEO strategies to raise organic traffic.

Job Description

Responsibilities

  • Create, own and deliver the group marketing strategy aligned to business objectives
  • Define group-wide priorities and campaign planning
  • Partner with senior leadership to support growth, positioning and brand architecture
  • Lead creative design direction for campaigns, content and brand visuals
  • Oversee design assets across web, social, email and advertising
  • Plan and deliver campaigns from concept through to execution
  • Plan and manage integrated digital campaigns across PPC and web
  • Oversee paid media activity and performance optimisation
  • Use data insights to improve conversion rates and customer journeys
  • Develop and execute SEO strategies to increase organic traffic and rankings

Requirements

  • Proven marketing experience with leadership responsibility
  • Degree in Marketing, Digital Marketing, Communications or a related field
  • Demonstrable experience in SEO and digital marketing
  • Experience developing and managing group or multi-brand marketing strategies
  • Excellent written English with the ability to create engaging, clear content
  • Experience using design tools such as Photoshop or Canva
  • Understanding of social media marketing (experience with Hootsuite or similar is an advantage)

    Benefits

    • A senior, influential role with real ownership and visibility
    • The opportunity to shape and unify marketing across a growing healthcare group
    • A competitive salary aligned with experience and responsibility
    • A collaborative environment that values ideas, creativity and continuous improvement
    • The chance to make a meaningful impact on brand, culture and performance
    Target Healthcare logo

    Target Healthcare

    Target Healthcare is a distinguished MHRA-approved pharmaceutical manufacturer and wholesaler supplying generic, branded, and unlicensed medicines to pharmacies, dispensing doctors, hospitals, pharmaceutical wholesalers, across the UK and globally. Our highly skilled team of professionals dedicate their time and expertise to offer exceptional customer service and speciality in bespoke areas of the pharmaceutical industry. With our wholesale site in East Kilbride and manufacturing site in Luton, we pride ourselves on consistently delivering high-quality medicines on a rapid turnaround while maintaining the most competitive prices.

    Founded in 2012
    East Kilbride, Scotland, GBR
    162 employees

    Traffic Signals

    Monthly Visitors
    13.8K
    Traffic Source Mix
    Search
    27.4%
    Direct
    66.3%
    Referral
    1.1%

    Headcount Trend

    Current headcount: ~165

    Recent News