Responsibilities

• Support delivery of performance media channel strategies , including paid search/shopping, social, display and affiliates – ensuring alignment with business objectives and growth targets
• Act as the central authority for global execution standards , maintain channel best-practice and drive executional excellence across all areas of performance media
• Review execution of lower and mid-funnel paid media activity , lead the audit of channel accounts, ensure alignment with the Global Paid Media Strategy across all performance channels
• Act as the first point of contact for regional paid media teams , resolving tactical queries related to performance media
• Guide and empower regional teams , providing strategic channel guidance, tools, and best practices for campaign execution.
• Partner with external vendors to enhance product feeds , drive efficiency and growth across feed-based ad formats, and prepare feeds to surface in AI environments.
• Stay at the forefront of the performance media landscape, evaluating emerging platform trends and product updates or releases to ensure COS remains a leader in paid advertising
• Drive tactical test-and-learn in the regions , encouraging experimentation to unlock new performance drivers, ensuring all experimentation is aligned to channel roadmaps
• Develop global best practices, playbooks and frameworks for performance media channels to support consistent and efficient execution across markets
• Champion adoption of AI and automation to improve targeting and spend efficiency
• Feed into prioritisation of martech enhancements , to improve the way COS activates across performance media channels
• Translate insights into action , feed into key reporting milestones, share learnings and recommendations across markets and drive actions to scale impact

Requirements

• Extensive years of experience working in performance media within a large premium brand or agency environment.
• Technical expertise – deep knowledge of performance media channels including paid search, social, programmatic, affiliates, product feeds and mobile App marketing
• Data-driven decision making – strong analytical skills to interpret performance data and formulate insights, translating insights into clear actions.
• Budget optimisation & media efficiency – ability to maximise ROI and drive incremental impact with constrained budgets.
• Global mindset – experience working across multiple markets, balancing global consistency with local nuance.
• Stakeholder management & influence – ability to influence key stakeholders and agencies, as well as to guide and align regional teams without direct ownership.
• Communication skills – clear, concise storytelling and ability to translate complex data into actionable recommendations.
• Commercial acumen – understanding of how paid media investment drives revenue, profitability, and customer growth.
• Collaboration – ability to work cross-functionally with analytics, CRM, brand, and e-commerce teams.
• Governance & best practice development – ability to create scalable frameworks and elevate execution standards globally.
• Experience in working with large-scale global media agencies , ensuring they deliver against both strategic KPIs and operational SLAs

Benefits

• We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here .
• In addition to this London based colleagues also receive:
• 25 days holiday
• Annual health checks
• 25% staff discount
• Pension scheme
• Discounts on various activities and financial/lifestyle products via our benefits hub
• Cycle to work scheme
• Discounted gym membership
• Employee assistance via retail trust
• Private health & dental care