Loca Connexion

Global Marketing and Campaign Manager, Europe

UK (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive Travel Blue's global marketing strategy and campaigns, aligning with commercial growth, evolving brand to a lifestyle-led proposition, and ensuring consistent, channel-appropriate execution while equipping sales and distributors with scalable tools and governance.

  • Global Campaigns: lead integrated programs across retail, travel retail, and digital channels to deliver commercial impact.
  • Brand & Positioning: evolve brand positioning and ensure consistent execution across touchpoints.
  • Sales Enablement & Governance: provide scalable kits, guidelines, and clear governance to distributors and sales teams, plus budget and performance management.

Job Description

Responsibilities
  • Developing and owning the global marketing and campaign strategy aligned with commercial and growth objectives.
  • Leading integrated global campaigns across retail, travel retail and digital channels.
  • Evolving the brand positioning towards a more lifestyle‑led proposition and ensuring consistent brand execution across all touchpoints.
  • Enabling sales teams and distributors through scalable toolkits, guidelines, and clear global governance.
  • Managing marketing budgets, agencies, and performance tracking with a strong focus on commercial impact.
  • Defining and executing Travel Blue's global marketing agenda.
Requirements
  • extensive international marketing experience and a proven track record of building and activating brands across multiple markets.
  • spent several years working in global or regional marketing roles within consumer goods, retail, travel retail or FMCG, and you are comfortable operating in distributor-led business models.
  • you can look forward to travelling internationally – as and when needed during the course of the year, should have no visa restrictions.
  • deep expertise in brand building, campaign development and digital marketing, and you understand how marketing delivers impact at the point of sale as well as across digital ecosystems.
Nice-to-have
  • collaborative and low‑ego leadership style
  • strong communication skills across cultures and stakeholders
  • experience engaging with international distributor networks
Benefits
  • Travel Blue is a global leader in travel accessories, operating across Travel Retail and specialist domestic channels in over 110 countries.
  • As a family-owned business with a strong international distributor network, we combine entrepreneurial agility with a collaborative and values-driven culture.
  • At Travel Blue, you will have the opportunity to shape and grow a respected international brand with real autonomy and influence.
  • You will join a collaborative, family‑owned business with an entrepreneurial mindset, where decisions are made close to the business and ideas can quickly turn into action.
  • We offer international exposure, professional development opportunities and the chance to work remotely while staying closely connected to global teams, partners, and markets.