Responsibilities

• Defining consumer audiences, product benefits and key messages for collections and launches.
• Creating compelling product stories that support brand objectives and engage consumers.
• Ensuring product narratives remain consistent across channels and international markets.
• Developing launch strategies for new collections, product drops and key trading moments.
• Identifying priority products and shaping launch plans that support commercial goals.
• Producing clear marketing briefs for creative, communications, digital and commercial teams.
• Aligning cross-functional stakeholders around launch priorities, timelines and objectives.
• Acting as a central point of coordination for product marketing activity across the business.
• Developing sales tools, presentations and retailer-facing materials that support successful sell-in.
• Using consumer, market and competitor insights to strengthen launch strategies and product desirability.

Requirements

• Experience in product marketing, brand marketing, category marketing or merchandising.
• A track record of launching products within a premium consumer brand environment.
• Good understanding of product development, retail and wholesale business models.
• Experience working collaboratively across multiple teams and stakeholder groups.
• Strong storytelling and product positioning skills.
• Excellent communication and presentation abilities.
• Commercial awareness combined with a strong understanding of consumer behaviour.
• Strong project management and organisational skills.
• The ability to turn complex information into clear, engaging narratives.
• A collaborative, proactive and solutions-focused approach with great attention to detail.