Fundraising Marketing Officer

Birmingham, UK (Hybrid)

Salary Not AvailableEntry LevelInternship

Posted 9 days ago

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Job Summary

Lead and manage a fundraising legacy and in-memory marketing program, using audience insights to shape campaigns, craft storytelling materials, and track performance across campaigns and events.

Own the end-to-end marketing campaigns for legacy and in-memory giving
Develop compelling audience-focused content across multiple channels

Job Description

Responsibilities

Use your marketing skills and knowledge to support the delivery of a fundraising marketing programme to increase awareness, consideration, and pledges of gifts in wills
Create engaging storytelling materials—brochures, case studies, videos, web content
Use audience insights and data to understand supporter needs, behaviours, and motivations, helping to inform campaign activity
Monitor campaign performance and contribute to reporting against agreed objectives, targets, and KPIs
Support with the delivery of fundraising events

Requirements

Understanding of the principles of direct and relationship marketing
Experience of delivering marketing campaigns
Ability to create compelling and audience-focused marketing content
Confident using data and insights to inform decisions and improve campaign performance
Experience of and resilience to meeting targets and KPIs

Preferred

Experience of fundraising, legacy marketing, or cause-led marketing would be advantageous

Benefits

Employee discounts from leading retailers – including the Blue Light Card
Discounts on refurbished tech
Health cash plan
Gym membership and equipment discount scheme
Bike2Work scheme - save up to 42% on bikes and equipment
Wellbeing, legal and financial support
Career development through our Acorns Academy offering leadership, coaching, fundraising, clinical training and more.
Generous contribution to group personal pension plan (7.5%) or continuation of current NHS pension scheme
NHS pension scheme life assurance or Acorns group life assurance scheme
Annual leave entitlement increases with length of service

Acorns Children's Hospice

When the unimaginable happens and a child receives a devastating diagnosis, help can’t wait. Acorns Children’s Hospice is here every step of the way. We provide lifelong, supportive care for children with life limiting and life threatening conditions across the West Midlands and Gloucester, from our three hospices in Birmingham, Worcester and Walsall and out in the community and in family homes.When time is short, every moment is precious. We help children and families fill the time they have together with love, fun and laughter creating lasting memories, all while providing tailored care to meet each child’s individual medical, emotional, cultural, religious and spiritual needs. More families than ever need our vital children’s hospice care and that number is expected to continue growing. You can help us be there for the children and families who desperately need us.Donate today. Together, we are stronger.Registered Charity No. 700859

Founded in 1984

Wythall, England, GBR

402 employees (18 in marketing)

www.acorns.org.uk