Responsibilities

• Creating social media strategies for different client brands
• Planning content calendars across Instagram, Facebook, TikTok, LinkedIn and other platforms
• Coming up with strong campaign ideas, hooks, captions and content angles
• Improving brand positioning, tone of voice and messaging
• Briefing designers, editors and content creators clearly
• Reviewing social content and suggesting improvements
• Helping develop email, ad and website messaging where needed
• Spotting trends and knowing when they are relevant to a client
• Understanding what makes content perform, not just what looks nice
• Working across multiple industries and adapting quickly to each brand

Requirements

• Proven experience managing social media and/or brand marketing for businesses
• Portfolio, case studies or clear examples of previous work
• Strong understanding of Instagram, TikTok, Facebook and LinkedIn
• Excellent written English
• Experience with content calendars, campaign planning and brand tone of voice
• Ability to work freelance with clear communication and accountability
• Agency experience is a bonus, but not essential
• Experience across SEO, email marketing, paid ads or wider digital marketing is a strong advantage
• Experience: Social media marketing: 3 years (required)

Preferred

• Agency experience is a bonus, but not essential