Responsibilities

• Manages and evaluates consistent and replicable multi-channel marketing campaign plans for
• programme and sector activity.
• Ensures campaigns are commensurate with project prioritisation, scale and scope and are data- led, strategically aligned and sustainable.
• Plans, delivers and optimises paid and multi-channel marketing campaigns
• Adheres to guidelines and policy for use of agencies and third parties in marketing campaign and communication activity.
• Works with internal teams and external agencies to deliver campaign activity to agreed timelines and budgets
• Provides clear briefs and manages the quality of outputs, checking brand and ethical marketing guidelines are adhered to.
• Works collaboratively across the Erasmus+ marketing function, contributing to shared objectives and supporting delivery across campaigns, events and priority marketing activity as required to meet programme and organisational needs.
• Works and builds relationships with the British Council Marketing Automation team
• Promotes and champions best practice marketing through the global Marketing Community of Practice and the global network of marketing professionals.

Requirements

• Experience delivering paid marketing campaigns across digital channels
• Experience in campaign optimisation and performance management
• Experience using data and analytics to inform marketing decisions
• Experience working with internal teams and external agencies
• Experienced in the design and delivery of marketing strategies and plans to support programmes/products
• Experience using analytics and reporting tools
• Degree in marketing, communications or a relevant discipline, or demonstrable equivalent professional experience
• Desirable: Experience in the cultural, youth, sport, training, education or charitable sectors
• Desirable: Experience in a global or international organisation
• Desirable: Project management and/or project management tools