Responsibilities

• Support strategic quarterly planning & build forecasts of demand for marketing plans
• Define how we invest our marketing budget to drive sales at an efficient CPA. Partner with our media agency to develop new approaches to improve cost efficiencies, driving growth & innovation
• Own the post campaign analysis process to ensure the ongoing improvement in campaign efficiency
• Build internal partnerships with key support functions (e.g. Brand, Marketing Operations teams, pricing and sales) to ensure alignment on strategy & successful delivery of campaigns
• Support in weekly trading meeting preparation and evaluation of performance vs. plans
• Strong creative eye to ensure our campaigns stand out & cut through when managing our creative briefs

Requirements

• Demonstrable experience operating at a Senior level, managing campaigns & trading performance within the telco sector
• Experience of recent team & people management
• The ability to think on your feet and be comfortable making decisions based on marketing and market experience in UK B2B telecoms
• An innovative but pragmatic thinker that will think creatively and drive continuous improvement to deliver the best commercial outcomes for the business
• Strong numeracy and commercial literacy. Ability to understand business cases and to size market opportunities as needed – backed by robust insight and data
• Excellent communicator (both written and verbal) with ability to influence and confidently lead discussions at all levels from front line to senior management