Responsibilities

• Competitive Analysis: Define and lead Planday's competitive intelligence strategy — synthesising competitor positioning, pricing, and product signals into clear, insight-driven recommendations that sharpen our differentiation and inform product and commercial decisions
• Customer Research: Lead a continuous programme of customer research and product usage analysis — translating buyer motivations, adoption patterns, and churn signals into strategic insight that shapes product direction and marketing priorities
• Value Proposition Definition: Define and own Planday's positioning and messaging architecture — establishing an insight-backed narrative that spans ICPs, personas, and markets, and serves as the strategic foundation for every marketing activity and commercial conversation
• Packaging & Pricing: Lead the strategic direction of Planday's packaging and pricing — partnering with Finance, Commercial, and Product teams to define tier structures and pricing models that drive revenue growth and competitive advantage
• Launch Strategy & Execution: Define and lead Planday's end-to-end GTM strategy for product launches — setting the framework for cross-functional alignment, establishing launch excellence as a repeatable standard, and ensuring every release lands with commercial impact
• Content & Collateral: Set the strategic direction for Planday's core product content — commissioning and shaping website copy, product pages, datasheets, case studies, and demo scripts that reflect our positioning and drive measurable conversion
• Sales Enablement: Define Planday's sales enablement strategy — building a best-in-class suite of data-informed playbooks, battlecards, and training programmes that equip customer-facing teams to win consistently and close efficiently
• Marketing Alignment: Drive commercial alignment across Regional, Partner, Performance, and Brand & Content Marketing — ensuring every campaign and customer touchpoint is anchored in Planday's strategic positioning and backed by customer insight
• Lifecycle Marketing: Lead the lifecycle marketing strategy — partnering with post-sales functions to define the data-driven messaging, user journeys, and targeted interventions that drive activation, expansion, and long-term retention across the customer base
• Define the vision and operating model for the Product Marketing function — setting clear objectives, building a culture of craft and accountability, and raising the bar on what great product marketing looks like at Planday
• Serve as a strategic partner to the CMO and senior leadership — bringing a data-informed point of view to business planning, investment decisions, and commercial strategy
• Represent Product Marketing at a leadership level across the business — influencing product roadmap decisions and commercial priorities through customer insight and market intelligence