Director - Demand Generation (Insurance)

London, UK (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own and orchestrate Moody's Insurance demand generation, ABM, and field marketing to accelerate growth and pipeline across regions, turning segment strategy into integrated campaigns and owning ICPs, personas, and buying groups.

  • ABM-led demand generation and field marketing plans aligned to MQL, pipeline, and new business targets.
  • Regional execution across the Americas, Europe, and Africa with close collaboration with Insurance sales leadership to improve lead quality and deal outcomes.
  • Champion AI-enabled execution to speed campaigns, optimize performance, and boost team effectiveness.

Job Description

Responsibilities

  • This role leads global demand generation, ABM, and field marketing for Moody’s Insurance segment.
  • Own the Insurance demand generation and field marketing strategy to drive growth, engagement, and pipeline
  • Translate segment strategy into integrated demand generation, ABM, and field marketing plans
  • Define and evolve ICPs, buyer personas, and buying group frameworks
  • Deliver an ABM‑led strategy to achieve MQL, pipeline, and new business targets
  • Partner closely with senior Insurance sales leaders on account plans, acquisition, and expansion
  • Lead regional field marketing and ABM teams across the Americas, Europe, and Africa; consult with APAC
  • Oversee DG and ABM execution and optimisation across platforms such as Marketo
  • Shape and coordinate the regional Insurance event strategy
  • Partner with SDR and Sales teams to improve lead quality, conversion, and deal outcomes

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field required

Preferred

  • MBA preferred
Moody's Corporation logo

Moody's Corporation

3.9 Glassdoor

In a world shaped by increasingly interconnected risks, Moody’s helps customers develop a holistic view of these risks to advance their business and act decisively. With a rich history of expertise in global markets and a diverse workforce in more than 40 countries, Moody’s unites the brightest minds to turn today’s risks into tomorrow’s opportunities.

New York, New York, USA
15K employees
74% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
641.2K
Monthly Google Ads Budget
$755.8K
Traffic Source Mix
Search
38.5%
Direct
45.8%
Referral
10.1%
Social
4.6%
Paid
0.9%

Headcount Trend

Current headcount: ~15.1K

Funding

Total Funding
$5.5M
Last Raise
$5.5M
Series Unknown, 4 years ago

Funding History

  • Mar 2022
    Series Unknown • $5.5M

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