Responsibilities

• Developing and shaping the digital product offering, creating and implementing all digital marketing campaigns, including brand and product led activity, building our database and actively engaging with the business to optimize the performance of our digital strategies.
• Developing and implementing our digital marketing strategy for both Kaizen Print and Kaizen Studio - Setting the digital compass and ensuring we’re always heading in the right direction. Ensuring consistent and engaging brand presence across all channels.
• Influencing the e-commerce product portfolio and commercial proposition - Using data-driven insights to shape our product offering and maximise sales.
• Creating and executing concepts for promotional activities - Turning ideas into action and driving customer engagement. Showcase completed client work, new projects, product launches, company milestones, team updates and brand campaigns.
• Managing the digital marketing calendar - Keeping everything on track and ensuring maximum impact.
• Maintaining and shaping the online content and UX journey - Creating engaging content and ensuring our customers have a seamless online experience.
• Tracking digital marketing performance and giving insights on the same - Measuring what matters and providing actionable recommendations.
• Creating and reacting to output of digital marketing reports - Turning data into stories that drive business growth.
• Overseeing the digital marketing budget - Making the most of every penny.
• Creating compelling blogs and content - Sharing our expertise and engaging our audience.

Requirements

• Minimum of a Bachelor’s Degree in Marketing or similar field
• Minimum of 3 years of experience as a Digital Marketing Specialist within e-commerce
• Experience with digital marketing automation software
• Experience with Google Ads and Google Analytics
• Knowledge of web publishing
• Experience of email marketing strategy and execution (Klaviyo)
• Proficiency with SEO tools
• Very strong communication and interpersonal skills
• Ability to work well in a team environment and ability to work well in a team
• Excellent multitasking skills