Responsibilities

• Build, manage and optimise Google Ads and Meta campaigns for our trade partners, generating qualified enquiries from homeowners and commercial customers
• Run Trade Engine’s own Google Ads and Meta campaigns to attract new trade partners across the UK
• Understand the difference between B2C campaigns aimed at customers and B2B campaigns aimed at trade business owners
• Manage advertising budgets across multiple accounts, making sure every pound is spent effectively
• Reduce cost per lead while improving lead quality. We care about genuine enquiries that turn into paying customers, not cheap leads that go nowhere
• Set up, test and maintain conversion tracking, call tracking and analytics so we always know what is working
• Audit underperforming accounts, identify the problems and take ownership of improving their performance
• Review lead quality with partners and use their feedback to improve targeting, messaging and campaigns
• Understand each partner’s services, locations, margins and capacity before deciding what to promote
• Plan and manage remarketing and email campaigns to get more value from every lead

Requirements

• Strong, proven experience managing both Google Ads and Meta campaigns
• Experience managing multiple advertising accounts and budgets at the same time
• A clear track record of generating qualified leads, not just clicks, impressions or low quality form submissions
• Strong knowledge of campaign structure, targeting, bidding, keyword research and negative keywords
• Experience setting up and checking conversion tracking, call tracking, Google Analytics and Google Tag Manager
• The ability to analyse campaign performance and make improvements without needing constant direction
• Experience running both B2C and B2B lead generation campaigns
• A good understanding of landing pages, conversion rates and the complete journey from advert to enquiry
• Strong written communication and the ability to write effective advertising copy
• Comfortable speaking directly with business owners and explaining results in plain English

Preferred

• Experience marketing construction, home improvement or trade businesses
• Experience generating leads for high value services
• Experience with email marketing, remarketing and CRM systems
• Understanding of local SEO and Google Business Profiles
• Landing page building or website editing experience
• Copywriting experience
• Experience working with videographers, designers or content creators
• Knowledge of AI marketing and automation tools

Benefits

• Company pension
• Performance related bonus
• Free onsite parking
• Casual dress
• Company events
• The opportunity to grow with the business and take on greater responsibility