Responsibilities

• Develop and implement Hartford’s digital marketing strategy.
• Own and optimise our HubSpot CRM, including workflows, automation, reporting and data quality.
• Manage and continually improve our outbound marketing activity and associated technology platforms.
• Identify opportunities to increase lead generation through digital channels.
• Monitor campaign performance and recommend improvements based on data and analytics.
• Manage Hartford’s website, SEO and digital presence.
• Research, test and implement new marketing technologies and AI tools.
• Work with external suppliers and technology partners to optimise performance.
• Develop dashboards and reporting to monitor marketing activity and commercial performance.
• Continually review existing processes and identify opportunities to improve efficiency through automation.

Requirements

• 3-5+ years' experience in B2B digital marketing, marketing operations or revenue operations.
• You can demonstrate that your work has directly contributed to revenue growth. We want someone who can talk in terms of pipeline, meetings booked, conversion rates and ROI - not clicks, impressions and followers.
• Proven track record of helping a small or growing B2B business generate measurable revenue through digital marketing.
• Proven experience using HubSpot CRM, including workflows, reporting and automation.
• Hands-on experience managing large-scale outbound marketing campaigns using platforms such as Instantly, Smartlead or similar.
• Strong understanding of email deliverability, domain reputation, inbox placement and campaign optimisation.
• Commercial mindset. Able to think like a business owner, prioritising activities that directly generate revenue and deliver measurable ROI.
• A "builder" mentality, with a willingness to test, iterate and improve rather than simply manage existing processes.
• Strong analytical skills and confidence working with data.
• Excellent project management and organisational skills with meticulous attention to detail.