Responsibilities\n- Develop and implement comprehensive digital marketing strategies aligned with organisational goals.\n- Manage and optimise SEO efforts to improve website visibility and search engine rankings.\n- Oversee social media management across various platforms, ensuring consistent branding and engagement.\n- Coordinate and execute email marketing campaigns to nurture leads and maintain client relationships.\n- Manage paid advertising campaigns, including Google Ads, ensuring effective budget utilisation and ROI optimisation.\n- Utilise Google Analytics and other analysis tools to monitor campaign performance, generate reports, and derive actionable insights.\n- Create compelling copy for websites, social media posts, email campaigns, and other marketing materials.\n- Oversee website content management using WordPress, ensuring content is up-to-date and optimised for search engines.\n- Lead project management efforts for multiple campaigns, ensuring deadlines are met within budget constraints.\n- Collaborate with cross-functional teams including IT, sales, and creative departments to ensure cohesive marketing initiatives.\n- Analyse market trends and B2B marketing opportunities to enhance organisational outreach strategies.\n- Lead a team of marketing professionals, providing guidance and fostering a collaborative environment.