Responsibilities

• Brand & Campaign Leadership
• Own, evolve, and protect the company’s brand strategy across all channels.
• Lead the planning and execution of integrated marketing campaigns aligned to commercial objectives.
• Ensure consistency of messaging, tone, and visual identity across all touchpoints.
• Digital Marketing & Performance
• Lead digital marketing activity across SEO, PPC, paid social, organic social, email marketing, and website performance.
• Drive online engagement and lead generation through performance-led digital campaigns.
• Own website optimisation, user journeys, and conversion rate improvement.
• Define, track, and report on key digital KPIs, translating insights into action.
• Content, Communications & PR
• Set the content strategy across digital channels, campaigns, and brand initiatives.
• Oversee the development of high-quality content that supports brand and commercial goals.
• Support PR and event activity, including press releases and media outreach where relevant.
• Leadership & Collaboration
• Work closely with sales and client teams to ensure marketing supports revenue growth.
• Support new business activity through presentations, proposals, and pitch decks.
• Line manage and mentor junior marketing team members (desirable).
• Manage external suppliers, budgets, and campaign timelines.
• optimisation & Growth
• Continuously test, learn, and optimise campaigns to improve performance.