Digital Marketing Executive

Halifax, Calderdale, UK (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own email and cross-channel content delivery for a fast-moving ecommerce brand, focusing on lifecycle emails, on-site experience, and seasonal launches.

  • Own Klaviyo campaigns and flows to grow the audience and lift repeat purchases and LTV.
  • Improve onsite conversion and basket value using GA4, sales data and customer feedback.
  • Coordinate product, campaign and social content creation across pages, shoots and channels to support launches and promotions.

Job Description

  • Support the planning, building and scheduling of email marketing campaigns using Klaviyo, ensuring activity aligns with the wider marketing calendar and key trading periods.
  • Assist with growing the email database and supporting automated email flows to help improve customer engagement, repeat purchase rate, customer lifetime value and revenue.
  • Work with internal teams to create relevant media for paid ads, including but not limited to META and Pinterest.
  • Support the merchandising of websites and apps in line with sales data, seasonal demand, product priorities and customer behaviour.
  • Work with IT and UX teams to help brief website changes, product page updates and customer journey improvements.
  • Use GA4, sales data and customer feedback to assist with recommendations to improve onsite conversion, basket value and the overall customer experience.
  • Write product descriptions, website copy, campaign copy and social captions, ensuring content is engaging, accurate and aligned with the brand.
  • Support with product uploads where required, ensuring product information, imagery and pricing are correct.
  • Assist with product development by reviewing customer feedback, reviews, sales data and seasonal gifting trends.
  • Support the planning and execution of product launches, seasonal campaigns and peak trading activity across channels.

Marketing Team

Marketing Roles Posted (Last 30 Days)
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