Responsibilities

• Manage and continuously improve KubeNet’s digital marketing footprint across website, SEO, social media, email, and campaign channels.
• Ensure all marketing activity reflects KubeNet’s brand, value proposition, and target markets.
• Maintain consistent messaging across managed services, connectivity, voice, cyber security, infrastructure, and emerging technology solutions.
• Plan and execute lead generation campaigns that create qualified opportunities for the sales team.
• Develop marketing content and collateral that supports prospecting, proposals, events, bid activity, and follow-up campaigns.
• Work closely with sales to align campaign activity to target sectors, services, and commercial priorities.
• Track lead sources, campaign effectiveness, and conversion performance to improve return on marketing investment.
• Create and manage high-quality digital content including website copy, case studies, email campaigns, social media content, blogs, landing pages, brochures, and customer stories.
• Own the content calendar and coordinate campaign delivery across multiple channels.
• Support PR, partner marketing, events, and customer communications where required.
• Improve website visibility, traffic, and engagement through SEO, content optimisation, and digital best practice using AI tools to effectively manage.
• Conduct keyword research, competitor analysis, and performance reviews to identify growth opportunities.
• Monitor campaign and website analytics and provide practical recommendations based on insight to drive increased lead generation and engagement.
• Use AI tools to enhance content creation, campaign planning, audience insight, reporting, and marketing efficiency.
• Identify opportunities to automate repeatable marketing tasks and improve speed, consistency, and performance.
• Apply AI responsibly to support better decision-making, stronger lead generation, and more targeted customer engagement.
• Work with internal subject matter experts to turn technical solutions into clear, customer-focused messaging across all channels.
• Collaborate with external suppliers, partners, and agencies where needed taking advantage of resources, incentives to drive events, webinars and customer promotions.
• Build strong working relationships across marketing, sales, operations, and leadership teams

Requirements

• Experience in a B2B digital marketing role, ideally within managed services, IT, telecoms, cyber security, cloud, or technology services.
• Proven ability to support lead generation and sales through digital campaigns and targeted content.
• Strong understanding of SEO, website performance, email marketing, social media, and campaign analytics.
• Excellent copywriting and editing skills, with the ability to translate technical topics into clear and engaging customer-focused content.
• Experience using CRM, marketing, analytics, and campaign tools to measure performance and inform decisions.
• Confidence using AI tools to improve marketing execution, insight, and productivity

Benefits

• Competitive salary
• Quarterly bonus based on personal KPIs
• Comprehensive healthcare package following qualifying period
• Death in service benefit
• Pension contribution
• 22 days holiday plus 9 statutory holidays following the Scottish Bank Holiday calendar
• 2 paid volunteer days per year
• Career development and progression opportunities
• Supportive and collaborative culture
• Opportunity to work within a fast growing and ambitious technology business