Digital Marketing Executive / Administrator.

Bishop Auckland, Durham, UK (On-site)

Salary Not AvailableMid LevelPermanent

Posted 7 weeks ago

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Job Summary

Own the park’s social presence with a hands-on mix of content creation, channel growth, and light advertising across core platforms, plus event promotion and guest experience touchpoints.

  • Content and channels: plan, shoot, edit short form video and photography for social, and publish across Facebook, Instagram, and TikTok.
  • Engagement and growth: monitor performance, spot quick wins to lift engagement and inquiries, and feed insights into broader marketing momentum.
  • Campaigns and promotions: craft promotional content and campaigns for events, holidays, and on-park facilities to drive awareness and bookings.

Job Description

Responsibilities

  • Managing and growing the park’s social media channels including Facebook, Instagram, TikTok and other relevant platforms.
  • Creating engaging content including photography, videos, reels and promotional campaigns.
  • Planning, filming and editing short-form video content for social media platforms.
  • Designing advertisements, flyers, posters and brochures and promotional materials using Canva or similar design software.
  • Assisting with email marketing campaigns and website content updates.
  • Promoting park events, holiday breaks, holiday home ownership opportunities and on-park facilities.
  • Monitoring social media performance and identifying opportunities to increase engagement, enquiries and reach.
  • Assisting with digital advertising campaigns across Meta platforms and other marketing channels.
  • Supporting the wider sales and marketing strategy across the business.
  • Capturing and editing high-quality photographs and videos of holiday homes, park facilities, events and the surrounding estate.

Traffic Signals

Monthly Visitors
2.9K
Traffic Source Mix
Search
26.5%
Direct
31.9%
Referral
6.3%
Social
34.4%
Paid
0.9%

Headcount Trend

Current headcount: ~1

Marketing Team

Marketing Roles Posted (Last 30 Days)
1