Responsibilities

• Own delivery and performance of paid digital channels (Google Ads Search, Performance Max, paid social), including campaign structure, budget allocation, and bid strategy
• Monitor and report on CPA, conversion rate, and channel efficiency, making data-led recommendations on budget reallocation between channels
• Manage day-to-day optimisation of live campaigns, including A/B testing of creative, landing pages, and targeting
• Build and maintain reporting dashboards and performance decks for senior stakeholders, translating channel data into clear commercial narratives
• Work closely with Business Development, partnerships, and clinical operations teams to align digital campaigns with pipeline priorities (e.g. PMI, occupational health, NHS RTC pathways)
• Manage relationships with any external media agencies or freelance specialists, holding them to performance targets
• Ensure all campaign landing pages and user journeys are compliant with healthcare marketing standards, CQC expectations, and UK GDPR
• Support wider marketing operations, including tracking/analytics implementation (GA4, conversion tracking) and marketing tech stack management
• Present performance updates and strategic recommendations to leadership on a regular cadence
• Manage the Psychiatry-UK website and be responsible for making all changes and optimisations to the website

Requirements

• Proven experience in campaign management across digital and event channels.
• A proven track record of delivering and optimising paid digital campaigns, ideally including Google Ads (Search and Performance Max) with significant budget responsibility
• Strong analytical capability, with experience using metrics such as CPA, ROAS and conversion data to inform decision-making and optimise performance
• Experience producing clear, insightful marketing reports for a range of stakeholders
• Experience working within a healthcare, regulated, or another compliance-sensitive environment
• Proficiency with GA4, Google Ads Editor/API, and standard marketing reporting tools
• Experience managing websites, including creating, updating and maintaining web content

Preferred

• Experience of PMI, NHS or B2B2C partnership marketing
• Previous experience working within a digital agency
• Experience in digital mental health or healthcare marketing
• Understanding of the UK mental health landscape and patient needs
• Experience of working within an agency environment would be desirable

Benefits

• We’ve created a benefits package designed with you in mind. You’ll have access to a range of wellbeing perks, including a Health Cash Plan, Well Hub Subscription, access to an Employee Assistance Programme, Annual Volunteering Day, Enhanced Sickness and Family Leave pay, Length of Service Bonus, Work from Home allowance and Pension options.