Responsibilities

• Own GTM planning for Apex Invest campaigns, including product launches, feature releases, solution activations and event-led demand programs
• Develop integrated campaign plans spanning platform, content, and event ecosystem
• Build structured campaign frameworks aligning sales, marketing, and CRM execution (campaign packs, messaging, channel mix)
• Design and execute multi-channel demand generation campaigns targeting:
• Institutional allocators (pension funds, family offices, wealth managers)
• Fund managers seeking capital and distribution
• Use channels including paid media, email, digital content, webinars/events, and partnerships
• Optimise campaigns to drive high-intent conversations and platform engagement
• Translate Apex Invest’s core capabilities into compelling messaging, including:
• AI-powered allocator–manager alignment for investment mandates

Requirements

• 4–7 years’ experience in B2B demand marketing, ideally within:
• Financial services / asset management
• Fintech / WealthTech
• Capital markets ecosystem
• Proven experience delivering multi-channel, global demand generation campaigns
• Strong understanding of private markets, investment ecosystems, or capital raising dynamics(preferred)
• Ability to translate complex platform or technology propositions into clear, commercial messaging
• Experience working in matrixed, global organisations across Product, Sales, and Marketing teams
• Strong analytical capability with experience in performance tracking and optimisation
• Hands-on experience with CRM and marketing automation tools (e.g. Salesforce)
• Excellent communication skills, with a clear and concise storytelling style

Preferred

• Commercial mindset with strong focus on pipeline and revenue impact
• Audience-first thinking (ability to engage both allocators and fund managers)
• Data-driven decision making
• Collaboration and stakeholder management across global teams
• Ability to operate at pace across multiple campaigns and priorities