Responsibilities

• Plan, build and optimise paid demand generation campaigns across LinkedIn paid advertising and Google Ads, managing budgets to agreed CPL and pipeline targets.
• Design and develop the sales funnel, defining and refining lifecycle stages, lead scoring models and MQL to SQL criteria in partnership with sales.
• Build, manage and continuously improve marketing automation workflows, nurture sequences and lifecycle campaigns.
• Create and test high converting CTAs, landing pages and forms running structured A/B and conversion rate optimisation experiments.
• Own demand generation reporting, tracking CPL, conversion rates, pipeline contribution and return on spend.
• Support sales enablement by supplying qualified leads, account intelligence and content/assets that help sales convert opportunities.
• Support the sales team at industry events, exhibitions, conferences and contribute to wider lead generation activity such as OOH initiatives and other offline channels.
• Collaborate with sales, customer success and product teams to produce marketing assets such as gated webinars, reports and campaign landing pages.
• Contribute to account based marketing programmes, targeting priority accounts and sectors.
• Maintain data hygiene, segmentation and compliance within the CRM and marketing tech stack.

Requirements

• Demonstrable experience in B2B demand generation or growth marketing role.
• Hands on experience running LinkedIn paid advertising and Google Ads campaigns.
• Strong understanding of sales funnel marketing and the ability to develop and optimise funnel stages.
• Practical Hubspot experience across campaigns, workflows and reporting.
• Proven ability to generate marketing automation workflows and create strong, high converting CTAs.
• Comfort working with marketing data and metrics such as CPL, MQL to SQL conversion and pipeline contribution.
• Experience aligning and working closely with a sales team to support enablement and lead quality.

Preferred

Benefits

• Competitive salary in the range £40,000 to £50,000 depending on experience, with a discretionary performance bonus linked to targets.
• 33 days' paid holiday a year including bank holidays.
• Hybrid working from our offices at The Glasshouse, Alderley Park.
• Contributory pension scheme with auto enrolment.
• Employee Assistance Programme and the Bright Exchange employee discounts and perks platform.
• Support and financial assistance for relevant external training and professional development.
• The opportunity to make a visible impact at a company on a mission to eliminate workforce misclassification risk.