Demand Generation Marketing Manager

Newbury, West Berkshire, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own end-to-end demand generation for CX & Collaboration, driving pipeline through integrated campaigns, nurture programs and ICP/intent-led activity.

  • Integrated Campaign Delivery: plan, brief, execute and optimise campaigns with clear ROI and performance reporting.
  • Account and ICP Focus: target priority accounts and markets using intent signals to accelerate opportunities and improve conversions.

Job Description

Own end-to-end demand generation for CX & Collaboration, driving pipeline across new business, expansion and cross-sell with targeted ICPs and account programs.

  • Integrated Campaign Delivery: end-to-end planning, briefing, execution, optimisation and performance reporting.
  • Multi-Channel Nurture: create and manage nurture programmes to engage buying groups and accelerate opportunities at each stage.
  • Account-Focused Programs: deliver campaigns for priority accounts using intent data and market insights to inform activity.
  • Events & Field: plan and run customer and prospect-facing events including webinars, exhibitions, roundtables and Gamma-owned events.
  • Analytics & Optimization: analyse campaign and pipeline metrics, providing regular reporting and recommendations to maximise ROI.
  • Portfolio & Messaging: develop understanding of Gamma CX & Collaboration offerings to support content and campaign development.
  • Sales Collaboration: work with sales to ensure timely follow-up and nurture progression aligned to commercial priorities.
  • Stakeholder Communication: present plans and performance insights to Enterprise Markets and broader marketing teams as needed.

GAMMA

gamma., founded by CEO Larry Jackson and President Ike Youssef, is a modern media and technology enterprise created to revolutionize the way artist-entrepreneurs create, distribute, and monetize their content and brands across a multitude of consumer touchpoints. Across seven global offices, gamma. serves over 10,000 releases monthly through their wholly-owned digital distributor, Vydia, in addition to working with global superstar artists and partners Snoop Dogg and Death Row; mega, a joint venture with multi-platinum, Grammy Award-winning superstar Usher & industry pioneer L.A. Reid; French Montana; music from rap’s new queen Sexyy Red through a partnership with Rebel Music; a new multi-media project from multi-platinum artist/entrepreneur Russ; a partnership with multi platinum iconic rapper and mogul Rick Ross’ Maybach Music Group; a partnership with Warner Bros. Pictures and WaterTower Music on the soundtrack for the motion picture The Color Purple; a joint-venture with leading digital publisher The Shade Room; among others.

Founded in 2023
West Hollywood, California, USA
28 employees (9 in marketing)

Traffic Signals

Monthly Visitors
7K
Traffic Source Mix
Search
37.8%
Direct
43.6%
Referral
7.5%
Social
9.9%
Paid
0.9%

Headcount Trend

Current headcount: ~28

Marketing Team

Marketing Team Size
8 (29% of company)
Median Career Experience
7 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.1B
Last Raise
Private Equity, 2 years ago