Demand Generation Marketing Executive

Cardiff, UK (Hybrid)

£60K/yr – £65K/yrMid Level3+ years expPermanent

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the demand generation roadmap and drive outbound quality, lead qualification, and content-aligned campaigns to feed a high-velocity new business pipeline.

  • Demand Gen & Pipeline: Own strategy, metrics, and ROI across outbound campaigns.
  • Lead Nurture & Qualification: Build a warm, engaged early pipeline and keep leads moving.
  • Content & Channel Orchestration: Align messaging with target buyers and manage content across digital and offline channels.

Job Description

Responsibilities

  • Hands on responsibility for developing and owning our demand generation strategy & roadmap to meet our strategic goals.
  • Use data, research and market insight to segment market data to support hyper targeted outbound marketing to fuel our lead pipeline.
  • Report on key demand metrics and tirelessly optimise our outbound campaigns to improve performance and ROI.
  • Establish and maintain a qualified lead pipeline for our new business sales team to allow them to quickly move on through the sales process.
  • Proactively identify and pursue high-potential prospects to feed directly into the new business pipeline.
  • Build out strategies and techniques to keep leads warm, engaged and interacting whilst they are in the early pipeline stage process.
  • Align our content, messaging and campaign activity to remain 'on brand' and make it resonate with exactly what our target customers want.
  • Create, manage and/or commission powerful campaign content across our digital and conventional channels – managing in house or external resources as needed.
  • Own the success of key trade events (conferences, exhibitions, seminars, webinars etc) to make sure they deliver our lead generation goals.
  • Take responsibility for our digital marketing channels and improve their effectiveness at generating leads by improving our website, social media, paid and organic search activity.
SystemsX logo

SystemsX

SystemsX is a UK-based technology company specialising in creating complete solutions by integrating AI and automation. Our goal is to empower businesses to grow and thrive through innovative technology. Products and ServicesSense:An AI-driven platform that enhances customer interactions and streamlines operations, delivering real-time insights, automated support, and customisable reports. Key features include AI-driven recommendations, call transcription and feedback, and multi-channel integration (calls, email, live chat, WhatsApp).Intelligence:Intelligence is our AI-driven customer insight platform that turns conversations into structured profiles. It captures lifestyle signals, preferences, motivators, objections, and engagement behaviours, enriching CRM data and giving businesses a deeper understanding of each customer. This allows for smarter marketing, more personalised sales, and clearer trend analysis.Knowledge:Knowledge acts as a private, secure “Business Brain” that ensures every answer, whether from a human or AI agent, is accurate, compliant, and on-brand. It centralises everything a business knows, including products, policies, FAQs, supplier data, and training material, with governance tools, expiry alerts, and multi-brand support integrated throughout.AI Agents:Our AI Agents are always-on digital specialists designed to plan, book, manage, and support customers at scale. Built for travel and service-led industries, they integrate directly with live systems to handle enquiries, complete bookings, manage post-booking tasks, re-engage customers, and offer timely upgrades. They work alongside human teams to increase efficiency, ensure consistency, and provide high-quality service around the clock.

Founded in 2023
Cardiff, Wales, GBR
13 employees

Traffic Signals

Monthly Visitors
1.2K

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Roles Posted (Last 30 Days)
1