Demand Generation Lead (Hybrid) UK Based at HowNow | London, UK | £68K/yr – £80K/yr

HowNow

Demand Generation Lead (Hybrid) UK Based

London, UK (Hybrid)

£68K/yr – £80K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the end-to-end demand engine for B2B SaaS, owning pipeline across mid-market to enterprise while balancing paid, content, SEO, and lifecycle tactics. Shape a partner-influenced and team-driven distribution model and build an outbound infrastructure that makes reps productive.

Growth ownership: pipeline and ARR target contribution across multiple channels and partners.
Channel and content engine: paid media, SEO/AEO, content briefs, and AI-native production foundations.
Lifecycle and partnerships: nurture programs and team-led distribution that expands our reach beyond paid media.

Job Description

Pipeline generation. A new ARR target rolls up to the Head of GTM. Your number is qualified pipeline contribution against it, across mid-market and enterprise, direct and partner-influenced.
Paid acquisition. LinkedIn, search, and the channels that work for B2B SaaS selling into People, L&D, and HR leaders. Plan, build, ship, optimise. CAC by channel is something you carry in your head.
SEO, AEO, and content engine. Strategic priority. AI-native production model. You set editorial direction, own briefs, execute or commission writing, and own technical SEO foundations. AEO, getting HowNow cited in LLM responses across the major models is a first-class channel, not an experiment.
Operator and influencer marketing. Build relationships with the operators, founders, analysts, and creators who shape buying conversations in L&D, HR, and broader B2B SaaS. Not just paid plays, genuine partnerships with people who have audiences and credibility.
Team-led distribution. Turn HowNow's team into our biggest marketing channel. Support the CEO, Head of GTM, PMM, AEs, and others on LinkedIn and other public surfaces. Build the editorial calendar, production support, and rhythm that makes consistent, high-quality posting sustainable.
Outbound infrastructure for AEs. AEs run their own outbound. Your job is to ensure the engine they're running on is best-in-class, with lists, signals, sequences, intent data, enrichment, and AI personalisation at scale. Success is measured by AE outbound productivity, not your activity.
Nurture as a craft. Lifecycle programmes that genuinely move people through the consideration stage. Editorial-quality content, behavioural triggers, and real personalisation powered by AI. The bar is "would I read this?" not "did we send it?"
Demand investment plan. Quarterly view on where the budget goes and why. Partner with RevOps on attribution; live in the dashboards, don't build them.

HowNow

4.7 Glassdoor

Most LMSes push content. HowNow connects learning to the skills your business needs without the admin, guesswork or content overload.Powered by AI, obviously.

Founded in 2019

London, England, GBR

88 employees (3 in marketing)

gethownow.com

96% recommend to a friend