Responsibilities

• Own risk ledger demand-gen strategy and execution for new business and expansion across UKI, with potential US support.
• Lead as the senior campaign owner with Sales/Marketing to run focused, ICP-targeted campaigns that engage and convert accounts.
• Run intent-triggered campaigns based on engagement and key signals.
• Manage multi-touch nurture journeys across email, paid retargeting, direct mail, and targeted events in partnership with Field.
• Conduct regular reporting on campaign performance and demand-gen ROI.
• Collaborate on audience segmentation strategy (tiering, industry, persona) with RevOps.
• Manage the Demand Generation Manager to foster development and high performance.
• Advise on pipeline-generation opportunities each quarter and pivots needed for the budget.

Requirements

• 10+ years of commercial experience in B2B SaaS Demand Generation, ideally mid-market to enterprise covering UKI, Nordics and US markets.
• Track record of delivering pipeline growth and improving conversion at scale.
• Knowledge of paid channels; you will oversee them without direct management.
• Clear and confident communication skills across Marketing and the wider GTM function.
• Commercial mindset; you own the funnel and know how to move buyers through it.
• Data skills with strong analytical capability to translate numbers into decisions.
• Experience in a startup or scale-up environment with fast pace.

Preferred

• Experience with intent data platforms and buying signal tools.
• Experience building lifecycle programs for different audiences and personas.
• Comfort with AI-driven personalization and workflow automation tools.

Benefits

• 💰Competitive base salary
• 📈Generous EMI equity package
• 3% employer match on pension
• ✈️25 days annual leave + bank holidays
• 🏖Additional 30 days of unpaid leave per year
• 🎆Ad-hoc companywide time off
• 🏥Private healthcare with AXA Insurance
• 🏠Hybrid working policy, typically 2-3 days in the office
• 👶Enhanced family leave
• 👪5 days Caretaker's leave
• 😷Enhanced occupational sick pay
• 💻£500 WFH budget
• 📚Learning resources and books for personal development
• 🎉Regular socials