Copy of Principal GTM Media Strategist

London, UK (Remote)

£75K/yr – £175K/yrSenior Level15+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the end-to-end multimedia asset engine for a tech marketer: scalable AI-enabled creative workflows, hands-on production, and a partner network that speeds asset delivery while preserving brand. You translate complex products into visual narratives across web, campaigns, and sales, and mentor teams to raise design, video, and interactive content capabilities.

  • AI-driven creative systems: scale asset production with governance and templates across marketing teams.
  • End-to-end ownership: align assets to the buyer journey from web to field activation and enablement.
  • Operational leadership: build external production networks and mentor cross-functional teams to improve speed and consistency.

Job Description

Responsibilities

  • Design and execute scalable operating models for video, interactive content, and high-impact digital assets.
  • Define and deploy AI-native creative workflows that empower Product and Solutions Marketing teams while preserving brand governance.
  • Serve as an internal expert on AI-enabled creative delivery, trends, layouts, and modern content production practices.
  • Directly build, edit, and produce multimedia deliverables including videos, motion graphics, advanced layouts, and interactive content.
  • Align the multimedia asset roadmap to the buyer journey across web, campaigns, sales enablement, and field activation.
  • Build and manage a scalable external network of digital architects, production partners, and creative specialists.
  • Ensure localized, self-served, and AI-generated assets align with brand standards and product messaging.
  • Act as hands-on mentor and central advisor across Product Marketing and Solutions Marketing teams.
  • Partner with Product, Marketing, and Sales leadership to translate complex portfolios into cohesive visual narratives for demand generation and sales velocity.
  • Establish repeatable creative systems, templates, standards, and workflows for consistent GTM assets at scale.
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Appian

3.6 Glassdoor

Appian is The Process Company. We deliver a software platform that helps organizations run better processes that reduce costs, improve customer experiences, and gain a strategic edge. Committed to client success, we serve many of the world’s largest companies across various industries.For more information, visit appian.com [Nasdaq: APPN]

Founded in 1999
McLean, Virginia, USA
2.4K employees (154 in marketing)
55% recommend to a friend
49% CEO approval

Traffic Signals

Monthly Visitors
261.3K
Monthly Google Ads Budget
$77.6K
Traffic Source Mix
Search
53.1%
Direct
36.8%
Referral
7.5%
Social
1.9%
Paid
0.7%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
94 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$47.5M
Last Raise
$37.5M
Series Unknown, 12 years ago

Funding History

  • Mar 2014
    Series Unknown • $37.5M
  • Jul 2008
    Series A • $10M

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