Responsibilities

• Define content strategy with quarterly narratives tied to ideal client profiles, decide focus areas, and propose content directions reflecting a clear point of view on the localisation industry.
• Produce long-form content (white papers, case studies, thought leadership) translating specialist knowledge into material genuinely useful to our audience.
• Maintain an editorial calendar informed by SEO research, sales feedback, and audience intelligence, and repurpose content across formats to maximise reach.
• Own our newsletter, its content, structure, and cadence, treating it as a relationship-building channel; handle end-to-end webinar production: coordinating speakers, writing the narrative structure, building decks, and managing the event.
• Lead a revamp of our website and own it on an ongoing basis: write copy, shape information architecture, and work directly in the CMS; collaborate with the Sales & Growth Lead on conversion paths and CTAs to ensure digital presence earns its place in the buyer journey.
• Define and evolve how Sandberg shows up: tone of voice, messaging principles, visual consistency, and apply those standards across channels; build integrated campaigns that move prospects across funnel stages and develop copy/creative for digital advertising and sales enablement with the Sales & Growth Lead.
• Measure what matters: pipeline influence and buyer progression; produce monthly performance reviews with clear recommendations and use audience data and SEO insight to challenge content direction.

Requirements

• Written English of an exceptional professional standard, with a strong editorial instinct.
• A minimum of 2-3 years' experience in B2B content marketing, brand communications, or editorial strategy.
• Demonstrated ability to define and personally execute content strategy, with clear linkage to commercial objectives.
• Proven experience producing long-form B2B content.
• Hands-on proficiency with WordPress preferred, email marketing platforms (Lemlist, Brevo or equivalent), Google Analytics, and design tools (Canva or equivalent).
• Track record of measuring content performance by pipeline contribution and buyer progression.

Preferred

• Professional proficiency in one additional language.
• Sector experience in localisation, translation, or a specialist B2B professional services environment.
• Ability to develop differentiated, evidence-based market narratives.
• Experience designing and executing integrated multi-channel campaigns across multiple funnel stages.
• The successful candidate will be comfortable operating with a high degree of autonomy, prioritising independently and taking accountability for the quality and effectiveness of all marketing outputs; brings both strategic rigor and execution capability and can challenge commercial direction when supported by data.