Commercial & Brand Partnerships Manager

Loughborough, Leicestershire, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the partnerships portfolio and drive measurable sponsorship growth through deal creation, activation and renewals with cross-functional delivery across events, marketing and digital teams.

  • Partnership Portfolio Ownership: Develop and manage brand partnerships from prospecting to delivery and partner satisfaction.
  • Activation & Measurement: Create and execute sponsorship activations with clear success metrics and reporting.
  • Renewals & Growth: Lead renewals and long-term relationship development to maximise retention and revenue.

Job Description

Responsibilities

  • Lead role in driving British Triathlon's commercial growth through the development, sale, management and activation of strategic brand partnerships.
  • Lead the development and management of a portfolio of brand partnerships, ensuring exceptional delivery and partner satisfaction.
  • Identify, prospect and help secure new commercial opportunities that support British Triathlon's strategic objectives and revenue growth ambitions.
  • Support with the creation of compelling sponsorship propositions, partnership packages and sales presentations that attract brands and organisations.
  • Work collaboratively across participation, events, performance, marketing, communications and digital teams to deliver innovative partnership activations and measurable outcomes.
  • Support partnership renewals, commercial negotiations and long-term relationship development to maximise retention and growth.
  • This role will report into the Director of Commercial & Brand Partnerships.
  • Travel throughout the UK to attend partner meetings, events and industry functions, as well as occasional weekend working when required will also form part of the role.

Requirements

  • Proven experience in commercial partnerships, sponsorship sales, business development or account management, ideally within sport, events, media or entertainment.
  • Track record of generating new business revenue and building strong stakeholder relationships across a variety of sectors.
  • Strong understanding of sponsorship strategy, activation and commercial rights packaging, combined with excellent presentation and proposal-writing skills.
  • Commercially ambitious, highly organised and motivated by creating meaningful partnerships that deliver measurable impact.
  • Willing and able to travel throughout the UK to attend partner meetings, events and industry functions.

    Benefits

    • British Triathlon offers a competitive benefits package, including:
    • - 25 days’ annual leave (plus flexible holiday buying) and increases with service
    • - Enhanced maternity, paternity, and adoption pay
    • - Dedicated time for personal and team learning and development
    • - Two paid volunteer days per year
    • - Free parking at Loughborough University campus
    • - Pension, life assurance, and private medical insurance to care for you and loved ones
    • - Healthy lifestyle support, including discounted gym membership at Loughborough University campus and a cycle to work scheme
    British Triathlon Federation logo

    British Triathlon Federation

    4.1 Glassdoor

    British Triathlon is a Federation, whose members are the Home Nation's Associations of Triathlon England, Triathlon Scotland and Welsh Triathlon.British Triathlon is responsible for matters such as the Great Britain Elite, Paratriathlon and Age-Group Teams, British and International events, Anti-Doping and International Representation. British Triathlon also manages a number of services that are shared with the three Home Nations.Our Vision: To provide great experiences through swim, bike and run.Our Mission:To develop an environment that makes Britain the world’s leading triathlon nation; enabling success and increasing participation.

    Founded in 1982
    Loughborough, England, GBR
    224 employees (25 in marketing)
    73% recommend to a friend

    Traffic Signals

    Monthly Visitors
    103.3K
    Traffic Source Mix
    Search
    54.2%
    Direct
    37.8%
    Referral
    6.1%
    Social
    1.1%
    Paid
    0.5%

    Headcount Trend

    Current headcount: ~224

    Marketing Team

    Marketing Team Size
    25 (11% of company)