CIB Product Marketing Manager

London, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own cross-functional product marketing for Financing offerings, translating complex banking features into client-focused value and shaping go-to-market plans with Product, Coverage, and Client Strategy to drive adoption and pipeline growth.

  • GT M and Campaign Strategy: Support go-to-market plans for new and enhanced CIB products and platforms.
  • Content & Storytelling: Develop insight-led content that highlights product strengths and supports client engagement.
  • Collaboration & Alignment: Work across UK and HK teams and with matrixed global groups to commercialise offerings.

Job Description

Responsibilities
  • Assist in the execution of integrated marketing campaigns and activities for Financing products and services.
  • Help translate product capabilities into clear, compelling value propositions tailored to client needs and industry trends.
  • Collaborate with Product, Coverage, and Client Strategy teams to support product innovation and commercialisation efforts for CIB and CMA team
  • Support the implementation of go-to-market plans for new and enhanced CIB products and platforms.
  • Contribute to the development of insight-led content (whitepapers, product briefs, case studies, digital assets) to highlight the bank’s product strengths.
  • Support targeted campaigns to drive product adoption and pipeline growth. Support the advocacy for the voice of the client and market trends in shaping marketing strategies.
  • Strong collaboration across all business lines including UK and HK teams.
HSBC logo

HSBC

3.9 Glassdoor

Opening up a world of opportunity for our customers, investors, ourselves and the planet.We're a financial services organisation that serves more than 40 million customers, ranging from individual savers and investors to some of the world’s biggest companies and governments. Our network covers 58 countries and territories, and we’re here to use our unique expertise, capabilities, breadth and perspectives to open up a world of opportunity for our customers. HSBC is listed on the London, Hong Kong, New York, and Bermuda stock exchanges.To view our social media terms and conditions please visit the following webpage: http://www.hsbc.com/social-TandCs

Founded in 2017
London, England, GBR
192K employees (4,810 in marketing)
76% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
2.6M
Monthly Google Ads Budget
$342.7K
Traffic Source Mix
Search
39.2%
Direct
46.6%
Referral
9.9%
Social
3.2%
Paid
1%

Headcount Trend

Current headcount: ~191.6K

Marketing Team

Marketing Team Size
3,623 (2% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$12.3B
Last Raise
$1.5B
Post IPO Debt, 4 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $1.5B
  • Sep 2025
    Post IPO Debt • $1.5B
  • Mar 2025
    Post IPO Debt • $6.5B

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