Responsibilities

• Assist in the execution of integrated marketing campaigns and activities for Financing products and services.
• Help translate product capabilities into clear, compelling value propositions tailored to client needs and industry trends.
• Collaborate with Product, Coverage, and Client Strategy teams to support product innovation and commercialisation efforts for CIB and CMA team
• Support the implementation of go-to-market plans for new and enhanced CIB products and platforms.
• Contribute to the development of insight-led content (whitepapers, product briefs, case studies, digital assets) to highlight the bank’s product strengths.
• Support targeted campaigns to drive product adoption and pipeline growth. Support the advocacy for the voice of the client and market trends in shaping marketing strategies.
• Strong collaboration across all business lines including UK and HK teams.

Requirements

• Relevant years of experience in B2B financial services marketing, with a focus on product marketing and/or banking experience within a global banking environment.
• Good understanding of banking products and services.
• Experience in supporting go-to-market strategies that enhance product and client engagement.
• Strong collaboration skills, with experience in matrixed, global organizations.
• Strong analytical, communication, and storytelling skills.
• Bachelor’s degree required; further education in Marketing, Finance, or related field is a plus.

Preferred

• A move across the business allows you to continue to access tailored professional development opportunities, and our fantastic benefits packages.

Benefits

• our fantastic benefits packages.