Channel Marketing Manager at Ativion | UK

Ativion

Channel Marketing Manager

UK (Remote)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own and drive partner marketing programs end-to-end, translating GTM priorities into partner-ready campaigns, enablement content, and executive communications that accelerate awareness, engagement, and pipeline with cross-functional teams.

Partner program strategy and enablement: develop campaigns, assets, and messaging that partners can activate quickly.
Cross-functional execution and governance: coordinate Product Marketing, Sales, Channel, and CS to deliver on time and with clarity.
Measurement and optimization: track performance, share insights, and adjust content and campaigns to improve ROI and partner engagement.

Job Description

Support marketing programs for strategic partners, including campaign planning, enablement initiatives, executive communications, and partner engagement activities.
Help develop partner marketing plans aligned to GTM priorities, product launches, regional needs, and revenue objectives.
Coordinate cross-functional execution of partner programs across Product Marketing, Sales, Channel, Customer Success, and external partner teams.
Manage timelines, deliverables, approvals, and communications to ensure partner initiatives are delivered on time and with clarity.
Conduct program reviews and QBRs as warranted by individual partners and report out on ley initiatives and performance in relation to targets.
Build and execute partner-facing and partner-led campaigns that drive awareness, engagement, demand generation, and pipeline growth.
Develop campaign-in-a-box assets, email copy, landing page content, social posts, webinar materials, sales tools, and promotional content for partners.
Adapt corporate messaging and campaigns into partner-ready programs that are easy to activate and aligned to partner needs.
Track campaign performance and provide insights to improve partner engagement, conversion, and ROI.
Create and maintain partner enablement materials, including solution briefs, pitch decks, battlecards, campaign guides, messaging frameworks, FAQs, and sales plays.

Ativion

Originally, Impero Software, now rebranded as Ativion. At the heart of Ativion are our two flagship products: ContentKeeper and Netop. These products exemplify our dedication to innovation and excellence, providing enhanced capabilities for improved student well-being, cybersecurity, and secure remote access. ContentKeeper and Netop are designed to set new standards in the industry, delivering unparalleled value and support to our customers.The name Ativion was inspired by our long history in education technology, corporate remote access, and cybersecurity. It symbolizes innovation, progress, and advancement in market-leading technology solutions, incorporating the latest AI technologies designed to keep people, devices, and the connections between them safe and effective.We’ve had the privilege of working with schools and organizations all over the globe. Today, we’re proud to work directly with technical teams, schools, MATs, and Fortune 500 companies in more than 90 countries.

Founded in 2001

New York, New York, USA

90 employees

ativion.com