Campaign & CRM Manager

Birmingham, UK (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive ZEISS UK's CRM architecture and multi-channel engagement for B2B/B2C, turning segmentation, journeys, and data into measurable engagement and growth.

  • Strategic CRM ownership: define segmentation, journeys, contact strategies, and annual calendars aligned to KPIs.
  • Multi-channel campaigns & optimization: plan, execute, and test across social, email, and digital channels with a structured test-and-learn roadmap.
  • Technology, governance, and collaboration: manage CRM platforms (Salesforce, Marketing Cloud), data quality, privacy compliance, and cross-functional partnerships with Marketing, Sales, CS, Product, and IT.

Job Description

Own and drive ZEISS UK's CRM architecture and multi-channel engagement for B2B/B2C, turning segmentation, journeys, and data into measurable engagement and growth.

  • Strategic CRM ownership: define segmentation, journeys, contact strategies, and annual calendars aligned to KPIs.
  • Multi-channel campaigns & optimization: plan, execute, and test across social, email, and digital channels with a structured test-and-learn roadmap.
  • Technology, governance, and collaboration: manage CRM platforms (Salesforce, Marketing Cloud), data quality, privacy compliance, and cross-functional partnerships with Marketing, Sales, CS, Product, and IT.
ZEISS Group logo

ZEISS Group

4.0 Glassdoor

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling almost 12 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology, and Consumer Markets (September 30, 2025).For its customers, ZEISS develops, produces, and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses, and binoculars.With a portfolio aligned with future growth areas like digitalization, healthcare, and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 15 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.With over 46,600 employees, ZEISS is active globally in around 50 countries with more than 60 sales and service locations, around 40 research and development facilities, and 30 production facilities worldwide.Learn more about ZEISS: www.zeiss.com/aboutData privacy: www.zeiss.com/data-protectionImprint: www.zeiss.com/publisherThis is ZEISS's official LinkedIn account. It follows the ZEISS Netiquette: www.zeiss.com/netiquette

Founded in 2002
Oberkochen, Baden-Württemberg, DEU
25K employees (1,436 in marketing)
78% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$77.9K
Traffic Source Mix
Search
47.7%
Direct
42.6%
Referral
7.9%
Social
1%
Paid
0.7%

Headcount Trend

Current headcount: ~25.2K

Marketing Team

Marketing Team Size
888 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

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