Responsibilities

• This is an exciting opportunity to help deliver and scale high-impact brand partnerships that drive real value for customers and the business.
• As a Brand Partnerships Manager, you’ll support the delivery of Lloyds Banking Group’s partnerships strategy—working on high-profile relationships such as British Cycling, while helping to build new and innovative partnerships across sponsorship, media, data and technology.
• You’ll be part of the Brand, Marketing & Experience (BMX) function, operating in a fast-paced, evolving team where creativity and commercial thinking go hand in hand.
• Reporting into a Senior Brand Partnerships Manager, you’ll play a key role in bringing partnerships to life—working across internal teams and external partners to ensure successful activation and measurable outcomes.
• From idea generation through to execution and performance tracking, you’ll help ensure partnerships deliver strong brand alignment, customer engagement and commercial impact.
• You’ll also build strong relationships with partners and stakeholders, contributing to a collaborative, high-performing team environment.

Requirements

• 5+ years proven experience in brand partnerships or sponsorship within a complex or fast-paced environment
• Strong relationship management skills, with the ability to build trust and collaborate effectively with internal and external stakeholders
• Experience supporting partnership delivery, including activation, campaign execution and performance evaluation
• Analytical mindset, with the ability to use data and insight to assess partnership performance and identify opportunities for improvement
• Experience working with agencies or third-party partners, including budget awareness and delivery oversight
• Strong organisational and problem-solving skills, with the ability to manage multiple priorities in a fast-moving environment

Preferred

• Existing network within the brand partnerships or sponsorship landscape
• Experience working within financial services or another highly regulated environment
• Experience working across media, data or technology-led partnerships
• Background in large-scale brand activation campaigns

Benefits

• A generous pension contribution of up to 15%
• An annual performance‑related bonus
• Share schemes including free shares
• Benefits you can tailor to your lifestyle, such as discounted shopping
• 30 days’ holiday, plus bank holidays
• A range of wellbeing initiatives and generous parental leave policies