Responsibilities

• We’re looking for a Brand Partnership Manager to lead the development and delivery of impactful sponsorship and partnership activations for Crufts. This is an opportunity to bring partnerships to life in a way that feels authentic, commercially effective and true to our brand - driving value for partners while strengthening audience engagement and brand reputation.
• Leading the planning and delivery of integrated partnership campaigns, from concept through to execution across multiple channels
• Acting as the primary marketing contact for partners, building strong, collaborative relationships that deliver mutual value
• Shaping co-branded campaign ideas and supporting pitches with clear, insight-led proposals
• Working closely with brand, commercial and internal teams to align partner activity with wider marketing plans and revenue goals
• Delivering standout sponsor activations at Crufts and other key events, ensuring all contractual requirements are met
• Identifying and maximising content and audience opportunities across partner and owned channels
• Monitoring campaign performance, optimising activity in-flight and delivering clear, insight-led reporting
• Managing budgets across activations, ensuring campaigns are delivered efficiently and effectively
• Continuously identifying opportunities to evolve partnerships and unlock new commercial potential

Requirements

• Proven experience managing sponsorships and partnerships, ideally across multiple categories
• Strong background in integrated campaign planning and delivery
• Confidence developing partnership strategies and turning insight into action
• Experience leading campaigns end-to-end, with a hands-on approach to delivery
• Strong stakeholder management skills, with the ability to influence and collaborate cross-functionally
• Commercial awareness, with a focus on delivering value, retention and revenue growth
• Solid analytical skills, with experience tracking performance and optimisation campaigns
• Experience managing budgets and balancing multiple projects in a fast-paced environment

Benefits

• 25 days annual leave, increasing up to 30 days, in addition to bank holidays. Staff may also receive additional days for any approved business closure days over the festive period in December
• Option to buy up to five days of annual leave per year
• Employer pension contributions double the percentage of your plan earnings, up to 8%
• Life assurance equivalent to three times your basic salary (two times your basic salary for non-pension scheme members)
• Enhanced maternity, paternity and adoption pay
• Lifestyle discounts via our EAP and healthcare cashback programme
• Discounts on Royal Kennel Club products and services
• 4X Complimentary staff tickets to Crufts
• Healthcare cashback programme with a fixed contribution paid for by the Royal Kennel Club
• Free eye tests with a voucher towards the cost of your spectacles