The Royal Kennel Club logo

The Royal Kennel Club

Brand · Non-profit Organizations

2.5

Company overview

The Royal Kennel Club is the largest organisation in the UK devoted to dog health, welfare and training. Its objective is to ensure that dogs live healthy, happy lives with responsible owners.It runs the country’s largest registration database for both pedigree and crossbreed dogs and the Petlog database, which is the UK’s biggest reunification service for microchipped animals. The Royal Kennel Club Assured Breeder Scheme is the only scheme in the UK that monitors breeders, in order to protect the welfare of puppies. It also runs the UK’s largest dog training programme, the Good Citizen Dog Training Scheme and licenses shows and clubs across a wide range of activities, which help dog owners to bond and enjoy life with their dogs. The Royal Kennel Club runs the world’s greatest dog show, Crufts, which is a fun family day out that educates people about how to buy responsibly and care for their dog. The Royal Kennel Club invests in welfare campaigns, dog training and education programmes. As well as running health screening schemes with the BVA and through the Charitable Trust, funds The Royal Kennel Club Genetics Centre and Cancer Centre at the Animal Health Trust, which is at the forefront of pioneering research into dog health.
London, England, GBR
262 employees (20 in marketing)
25% recommend to a friend
23% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

1 open now

Headcount trend

Company growth over the last 12 months

Headcount -3% year over year

Funding

Audience

Monthly website visitors
745.5K
Month over month+10.1%
Quarter over quarter+55.2%
Top sourceSearch (53.6%)
Ad budget per month$2.5K
Average search rank43.2
Traffic source mix
Search
53.6%
Direct
35.8%
Referral
6.7%
Social
2.4%
Paid referral
1.5%

LinkedIn followers

Follower count and growth

Total followers

10K

12-mo growth

+10.6%

Monthly growth

+2.1%

News

Links