Responsibilities

• Developing and executing marketing plans that support brand growth and commercial objectives.
• Leading integrated campaigns across digital, retail, PR, and trade channels.
• Driving new product development and innovation initiatives across the brand portfolio.
• Protecting the identity of our brands across all consumer and trade channels.
• Ensuring consistency in brand messaging, artwork, advertising, packaging, and communications.
• Building strong relationships with trade and consumer media to enhance brand visibility through advertising, editorial features, advertorials, and press releases.
• Monitoring market trends, customer insights, and competitor activity to identify growth opportunities.

Requirements

• English communication effectively in verbal and written forms. Additional European language is a plus.
• 5+ years in brand marketing, ideally in fast-moving consumer goods, consumer goods, or pet industry, ideally in international marketplace.
• Demonstrated experience across digital channels (social, e-commerce, performance marketing).
• Proven experience in Brand Management, Marketing, or Category Management.
• Strong understanding of brand development, positioning, and consumer marketing across an international marketplace.