Responsibilities

• Lead the end-to-end development of brand strategy for an assigned portfolio of beauty and wellness brands, including positioning, architecture, and long-term growth planning.
• Conduct and interpret market analysis, competitive intelligence, and consumer insight to define differentiated brand strategies and identify growth opportunities.
• Define and own the brand narrative, tone of voice, and visual identity guidelines in partnership with brand principals and creative teams.
• Develop and present strategic brand plans to senior leadership and retail partners, demonstrating commercial rigour and market insight.
• Hold full P&L responsibility for assigned brands, including revenue forecasting, budget management, cost control, and margin optimisation.
• Build, maintain, and present detailed financial models and brand performance reporting to internal and external stakeholders.
• Lead commercial negotiations with retail buyers, brand principals, and third-party suppliers, including pricing structures, promotional investment, and trading terms.
• Identify and capitalise on commercial opportunities within existing accounts and new distribution channels to drive incremental revenue.
• Develop and execute integrated trade marketing plans aligned to brand strategy and retailer objectives, including new product launches, promotional activations, and in-store investment.
• Build and maintain senior-level relationships with retail buyers and key decision-makers across major UK retailers including Selfridges, Boots, Space NK, Sephora, and Harrods.