Responsibilities

• Partner for the ABD and Creative AOR to deliver Creative & Comms work.
• Partner with the I&A consumer insights to fuel our Creative & Comms.
• Autonomously lead day to day of EPD / BDI projects with ABD guidance
• Partner for the Design and Shopper teams where project scope requires
• Works seamlessly across multiple functions including market, AOR, professional marketing, regulatory & medical cross functional team to develop successful commercial plans
• Contribute to a live bank of powerful consumer insights to fuel our Equity, Creative & Comms
• Support the Activation Roadmap and Timing to enable Area/Market targets
• Make sure local needs/ regulatory requirements and timelines are respected and integrated into comms development process
• Support the build of Creative Idea, Core Creative Assets and core communication for all Activations (TVC/Video, KV / In-store / Digital /ecomm Templates & others TBD by project) ensuring full funnel requirements/ sufficiency with receiver markets
• Collect cross functional (regulatory, medical, legal), market and CAP team (ABD, CM, Digital team) feedback to ensure assets are fit for purpose
• Interact with Medical marketing on overall comms plots development, to drive synchronization in consumer and HCP comms development, where appropriate
• Support the provision of Activation Toolkits (Innovation / BDIs) tailored by market cluster / Job to be Done. Toolkit Sync like process to collect feedback, finding supplier, creating POSM catalogue for markets to order. Localization done by Markets.
• Support the deployment of Master Asset toolkit to markets for localization (Comms & Design)
• Lead day to day project management with cross functional team with timely execution & sense of urgency based on op-model
• Build strong and clear commercial strategies and recommendations
• Influence and collaborate with markets with varying levels of portfolio and brand maturity.

Requirements

• Project Management Experience
• Brand Management Experience as a Brand Manager or at least 2-years as an Assistant Brand Manager
• Marketing experience: be able to demonstrate good marketing skills developed within the FMCG environment, OTC / Self-Care experience of benefit, ideally currently in a front line market position
• Brand Equity and Creative & Comms Experience: be able to demonstrate Brand Equity and Creative & Comms skills developed within the OTC/Selfcare environment
• Strong commercial acumen and analytical skills
• Ability to work in a matrix organization (CDO, MX, Key Lead Markets, agency) – strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise
• Entrepreneurial and able to work autonomously
• Strong sense of urgency and achievement
• Resilient, agile and able to respond under pressure
• Leadership qualities in impacting, contributing and challenging brand equity, and creative and comms
• Ability to influence and collaborate with markets with varying levels of portfolio and brand maturity
• Fluency in English (other language is advantageous)

Preferred

• Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Brand Management.

Benefits

• We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.