Own cross-functional operations to ship activations and campaigns on time by building scalable processes, resilient briefs, and a clear decision pathway that prevents relitigating debates.

• Set the operating rhythm: translate quarterly and monthly priorities into a clear plan covering what's shipping, when, and why, and run the weekly cadence that keeps it all moving.
• Build the briefing system: design a smarter briefing process and reusable templates so "good" is the default first draft, with a clear DRI, decision owner, and review path on every piece of work.
• Lead external resourcing: own onboarding, scopes, and quality control for every agency and freelancer relationship, and maintain a live capacity map across internal and external contributors.
• Ship the moments: run the production layer for activations, events, shoots, partner moments, and high-visibility launches, and turn one-off projects into repeatable runbooks.
• Unblock the system: map cross-functional dependencies early across Product, PMM, Commercial, CX, Legal, Data, and Web, surface the real blockers, and track decisions so we don\'t relitigate the same debates.
• Compound the wins: improve the workflow layer through templates, dashboards, and tooling, using AI and automation to meaningfully increase throughput without compromising quality.