Responsibilities

• Marketing Automation and Email Campaigns
• Support the planning, build and execution of email campaigns through Salesforce Account Engagement (Pardot).
• Help build, test and optimise email journeys, landing pages, and nurture flows, applying best practice to improve results over time.
• Pull together campaign performance reporting, and help identify areas for improvement.
• Website Content and Updates
• Support website content updates (e.g. case studies, product pages, lead generation elements), keeping content aligned with campaign priorities.
• Ensure content is accurate, engaging, and optimised for SEO.
• Work with internal stakeholders to help keep the website up to date.
• Lead Generation
• Help plan and deliver lead generation activity across multiple channels (email, web, social, events).

Requirements

• Some experience in a B2B marketing role, for example having contributed to multi-channel campaigns.
• Strong written communication skills, with a keen eye for detail and creativity.
• Organised and proactive, comfortable managing multiple tasks and priorities in a fast-paced environment.
• Comfortable working with data and happy to learn how to turn it into practical recommendations.
• Confident communicating with stakeholders across marketing and sales.
• Keen to build experience in sales enablement and agency management, even if not yet hands-on in these areas.

Preferred

• Exposure to marketing automation platforms (Pardot, HubSpot, Marketo or similar) and CRM systems (Salesforce Sales Cloud or similar) is a nice-to-have, not a requirement.