Responsibilities

• The Amazon PPC Executive is responsible for managing and optimising Amazon advertising campaigns to drive traffic and sales for a specific product or brand.
• Keyword research: Conducting keyword research to identify relevant and high-traffic keywords to target in ad campaigns.
• Campaign creation: Creating and launching PPC campaigns on Amazon using tools such as Amazon Advertising Console.
• Ad copywriting: Writing compelling ad copy that accurately represents the product and entices customers to click on the ad.
• Bid management: Monitoring and adjusting bids to ensure that campaigns are performing optimally while staying within budget.
• Campaign optimization: Analysing campaign data and making adjustments to improve performance, such as adjusting targeting, ad placement, and ad copy.
• Reporting and analysis: Analysing performance data to identify trends and opportunities for improvement and communicating results with the assigned team and managers.
• A/B testing: Conducting A/B tests to determine the most effective ad copy, keywords, and targeting strategies.
• Budget management: Managing advertising budgets to ensure that spending is aligned with business goals and objectives.
• Competitive analysis: Analysing competitor advertising campaigns to identify areas of opportunity and competitive threats.

Requirements

• PPC advertising expertise: A deep understanding of pay-per-click advertising principles and best practices, as well as experience managing PPC campaigns on Amazon or other platforms.
• Data analysis and reporting: Strong analytical skills to analyse campaign performance data and produce reports that clearly communicate results and insights.
• Keyword research: Knowledge of keyword research tools and techniques to identify relevant and high-traffic keywords for targeting in ad campaigns.
• Ad copywriting: Ability to write compelling and effective ad copy that accurately represents the product and entices customers to click on the ad.
• Bid management: Experience managing bid strategies and budgets to ensure optimal performance of advertising campaigns while staying within budget.
• Campaign optimization: Ability to analyse campaign data and make adjustments to improve performance, such as adjusting targeting, ad placement, and ad copy.
• Communication and collaboration: Strong communication and collaboration skills to work effectively across the business, such as marketing, sales, and other product teams.
• Attention to detail: Ability to pay close attention to detail and ensure that campaigns are set up and managed correctly to maximise their impact.
• Continuous learning: A willingness to stay up-to-date with industry trends, new advertising formats, and changes to Amazon's advertising platform

Benefits

• Casual dress
• On-site parking
• Regular social events including summer & end of year parties.
• Spontaneous employee well-being treats
• Vouchers at Christmas to shop with F&F
• Staff Purchases
• NEST Pension
• Private medical insurance with Vitality health with various benefits including discounts on a gym membership.