Responsibilities

• Run client strategy calls (we have the questions documented, but scripts do not spot the throwaway comment that becomes the winning angle - you do). Nail the ideal customer, the real differentiator and the offer.
• Orchestrate the full LeadTap® process with AI: from strategy to messaging to landing page to automated follow-up, at a pace that used to take a team.
• Act as the quality gate on everything AI produces. Validate messaging against what you know converts. Push back. Redirect. Never rubber-stamp.
• Diagnose performance like a marketer, not a dashboard-watcher: spot whether it is a traffic problem, a message problem or a follow-up problem, then work with AI and our paid specialists to fix it.
• Own client confidence: present results and next steps with clarity (no vanity metrics).
• Make the system itself sharper every month: better prompts, better playbooks, better process. You are not just running the machine, you are helping build it.

Requirements

• 5+ years in performance / conversion-led marketing where you were personally accountable for results.
• You can smell weak messaging at ten paces, and you can articulate why it is weak.
• Client-facing confidence: you ask revealing questions, handle pushback and hold the room.
• You understand offers, ideal customer profiles and buyer intent, not just channels.
• You already use AI (Claude, ChatGPT or similar) daily for real client-grade work, not novelty.
• You direct AI rather than defer to it: brief it, critique it, iterate it, and overrule it when it is wrong.
• Genuine curiosity about prompts, workflows and automation. You see AI as leverage, not a threat.
• Data-led decision making: confident with GA4, GTM, conversion tracking and funnel drop-off analysis.
• You can reverse-engineer a target (leads needed, conversion rate required, cost per lead ceiling) and diagnose from the numbers.
• Experimentation mindset: test, learn, compound.