Manages all marketing activities of assigned product to support company objectives
Conducts analyses of the market segment, including identification of key growth drivers, opportunities and risks
May include determination of distribution channel solutions (including digital, social media, inside sales)
Incorporates results of analysis into product strategy
Assessing market potential, identifying risks and opportunities, outlining requirements for market success and prioritization of the launch plans
Lead and collaborate effectively with key cross-functional partners and manage both internal and external stakeholders to develop robust market-shaping activities for launch success
Identify new capabilities that will be essential for future success and develop a strategic plan to integrate these capabilities into the business
Lead execution of the US HCP strategy and collaborate in the development and implementation of the strategy and operational plans with cross-functional partners (e.g. Field Marketing, Insights and Analytics, Access, Medical, Sales, Training, Regulatory, Corporate Affairs)

Bachelor’s Degree in relevant field
Experience building and integrating new capabilities that are relevant for launch success
Available to travel up to 30%
Effective communication and cross functional collaboration skills
Driven to be proactive, strategic and innovative
Ability to manage multiple complex projects
Demonstrated ability to lead without authority

MBA in relevant field
Oncology experience –highly preferred - Hematology, CAR-T, bispecifics
5+ years proven experience in pharmaceutical and/or healthcare industry with experience in managed markets, brand marketing, sales, market research/analytics, strategic planning
Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning)
Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
Launch, management, and customer-facing experience
Experience working in commercial alliance/partnership environment

short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles); to receive a retirement contribution (hourly roles); and commission payment eligibility (sales roles)
401(k) plan
paid vacation and holidays
paid leaves
health benefits including medical, prescription drug, dental, and vision coverage
base pay ranges; overtime pay for qualifying hours (note: compensation details omitted from this view)

Associate Director, Marketing - Calquence, HCP Marketing