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2,106 marketing jobs

Dr. Tavel Optical Group logo
3 months ago

Paid Digital Media & Digital Marketing Manager

Dr. Tavel Optical Group

Indianapolis, IN (Hybrid)Full time$75K/yr – $90K/yr
IntelliBright logo
3 months ago

Director of Paid Media

IntelliBright

Rollingwood, TX (Hybrid)Full time$102K/yr – $144K/yr
Pinnacle Fertility logo
4 months ago

Sr. Paid Media and Lead Generation Specialist

Pinnacle Fertility

Scottsdale, AZ (Unknown)Full time
January Digital logo
4 months ago

Associate Director, Paid Media

January Digital

New York City, NY (Hybrid)Full time$111K/yr – $135K/yr
OuterBox logo
4 months ago

Paid Media Strategist

OuterBox

USA (Remote)Full time$50K/yr – $68K/yr
We Are Stellar logo
4 months ago

Senior Paid Media Manager

We Are Stellar

Denver, CO (On-site)Full time$70K/yr – $85K/yr
South Texas Health System logo
4 months ago

Digital Media Specialist FT ROC

South Texas Health System

Edinburg, TX (On-site)Full time
OuterBox logo
4 months ago

Senior Paid Media Strategist

OuterBox

USA (Remote)Full time$85K/yr – $100K/yr
West Shore Home logo
4 months ago

Paid Media Manager

West Shore Home

Harrisburg, PA (On-site)Full time
Philip Morris International U.S. logo
5 months ago

Manager, U.S. Paid Media

Philip Morris International U.S.

Stamford, CT (Hybrid)Full time$132K/yr – $165K/yr
Amsive logo
5 months ago

Manager, Digital Media

Amsive

New York, USA (Hybrid)Full time
Workshop Digital logo
5 months ago

Senior Paid Media Manager (Remote)

Workshop Digital

District of Columbia, USA (Hybrid)Full time
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All Paid Media roles in the US

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All Paid Media roles in the US

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2,106 jobs
Dr. Tavel Optical Group logo

Paid Digital Media & Digital Marketing Manager

Dr. Tavel Optical Group

Indianapolis, IN (Hybrid)

$75K/yr - $90K/yrIn-houseFull-timeMid level5+ years exp.
3 months ago
IntelliBright logo

Director of Paid Media

IntelliBright

Rollingwood, TX (Hybrid)

$102K/yr - $144K/yrAgencyFull-timeDirector/executive8+ years exp.
3 months ago
Pinnacle Fertility logo

Sr. Paid Media and Lead Generation Specialist

Pinnacle Fertility

Scottsdale, AZ (Unknown)

In-houseFull-timeSenior level5+ years exp.
4 months ago
January Digital logo

Associate Director, Paid Media

January Digital

New York City, NY (Hybrid)

$111K/yr - $135K/yrAgencyFull-timeSenior level7+ years exp.
4 months ago
OuterBox logo

Paid Media Strategist

OuterBox

USA (Remote)

$50K/yr - $68K/yrAgencyFull-timeMid level2+ years exp.
4 months ago
We Are Stellar logo

Senior Paid Media Manager

We Are Stellar

Denver, CO (On-site)

$70K/yr - $85K/yrAgencyFull-timeSenior level
4 months ago
South Texas Health System logo

Digital Media Specialist FT ROC

South Texas Health System

Edinburg, TX (On-site)

In-houseFull-timeMid level
4 months ago
OuterBox logo

Senior Paid Media Strategist

OuterBox

USA (Remote)

$85K/yr - $100K/yrAgencyFull-timeSenior level4+ years exp.
4 months ago
West Shore Home logo

Paid Media Manager

West Shore Home

Harrisburg, PA (On-site)

In-houseFull-timeMid level6+ years exp.
4 months ago
Philip Morris International U.S. logo

Manager, U.S. Paid Media

Philip Morris International U.S.

Stamford, CT (Hybrid)

$132K/yr - $165K/yrIn-houseFull-timeManager10+ years exp.
5 months ago
Amsive logo

Manager, Digital Media

Amsive

New York, USA (Hybrid)

$72K/yr - $116K/yr (Est.)AgencyFull-timeSenior level4+ years exp.
5 months ago
Workshop Digital logo

Senior Paid Media Manager (Remote)

Workshop Digital

District of Columbia, USA (Hybrid)

AgencyFull-timeSenior level3+ years exp.
5 months ago
Previous1…444546…Next
Dr. Tavel Optical Group logo
Dr. Tavel Optical Group

Paid Digital Media & Digital Marketing Manager

Indianapolis, IN (Hybrid)

$75K/yr – $90K/yrMid Level5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid media strategy and execution across Google Ads, Meta Ads, and programmatic campaigns with a budget focus and clear ROI signals.

  • Own planning, launch, and optimization of Google Ads, Meta Ads, and programmatic campaigns.
  • 5+ years hands-on experience in Google Ads, Meta Ads, and programmatic platforms.
  • Budget ownership with ~ $300k annual spend and ROI focus.

Job Description

Responsibilities

  • Google Ads & Meta Ads: Launch, manage, and optimize paid search, display, and social campaigns like the seasoned pro you are.
  • Programmatic: Plan and execute targeted programmatic campaigns that go beyond impressions to real impact.
  • Audience Strategy: Build custom segments, retargeting flows, lookalikes, and cross-platform funnels that convert.
  • Tracking & Analytics: Create full journey analytics analysis, monitor KPIs, create dashboards, and give us the honest truth about what’s working (and what needs to go).
  • Patient Loyalty: Develop strategy and collaborate on execution of patient email and text marketing.
  • Budget Management: Own paid media budgets; maximizing efficiency, minimize waste, and proving ROI. Current spend ~$300,000 annually.
  • Creative Collaboration: Partner with creative teams to ensure campaigns cut through and succeed.
  • Compliance. Ensure HIPAA compliant conversion tracking and stay up to date on best practices and legal implications for HIPAA complaint digital advertising

Requirements

  • 5+ years of hands-on experience in Google Ads, Meta Ads, and programmatic platforms (like StackAdapt, The Trade Desk, etc.)
  • Experience planning or executing OTT/CTV and digital streaming audio campaigns
  • Obsessively analytical. You love data, testing, iterating, and scaling
  • Experience building analytics and tracking programs
  • Experience building patient loyalty marketing programs
  • Fluent in CPMs, CTRs, CPCs, CVRs, and ROAS; and you know how to explain them to non-marketers
  • Naturally curious and always learning what’s next in the media landscape
  • Have an opinion on topics like PMax, Generative AI in search and murky programmatic inventory.
  • Comfortable working across teams, juggling multiple campaigns, and meeting tight deadlines
  • Bonus: You’ve worked with multi-location, healthcare, retail, or regulated industries

Preferred

  • Bonus: You’ve worked with multi-location, healthcare, retail, or regulated industries
  • Bigger bonus: You’ve built performance media campaigns that captured attention AND sparked growth.
  • Have an opinion on topics like PMax, Generative AI in search and murky programmatic inventory.
  • Comfortable working across teams, juggling multiple campaigns, and meeting tight deadlines

Benefits

  • Autonomy and ownership of paid digital media strategy
  • An organization that values experimentation and measurable results
  • Access to tools, budget, and smart people who want you to succeed
  • A brand that’s ready to challenge the category (and needs your to help fuel it)
  • The chance to say, “Yeah, I built that. And it crushed.”
Dr. Tavel Optical Group logo

Dr. Tavel Optical Group

3.2 Glassdoor

For over 80 years, Dr. Tavel has been redefining eyecare for Hoosier families. Our skilled eye doctors and passionate eyecare team leads the way in personalized vision care for every patient. Plus, we accept all insurance, guaranteed. Join a dedicated and dynamic company where your career can grow while making a real difference in the lives of those within our communities.

Founded in 1940
Indianapolis, Indiana, USA
185 employees (5 in marketing)
www.drtavel.com
56% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
59.1K
Monthly Google Ads Budget
$130.7K
Traffic Source Mix
Search
39%
Direct
44.2%
Referral
5.4%
Social
10%
Paid
1.3%

Headcount Trend

Current headcount: ~185

Marketing Team

Marketing Team Size
4 (2% of company)
Marketing Roles Posted (Last 30 Days)
1