Responsibilities

• Google Ads & Meta Ads: Launch, manage, and optimize paid search, display, and social campaigns like the seasoned pro you are.
• Programmatic: Plan and execute targeted programmatic campaigns that go beyond impressions to real impact.
• Audience Strategy: Build custom segments, retargeting flows, lookalikes, and cross-platform funnels that convert.
• Tracking & Analytics: Create full journey analytics analysis, monitor KPIs, create dashboards, and give us the honest truth about what’s working (and what needs to go).
• Patient Loyalty: Develop strategy and collaborate on execution of patient email and text marketing.
• Budget Management: Own paid media budgets; maximizing efficiency, minimize waste, and proving ROI. Current spend ~$300,000 annually.
• Creative Collaboration: Partner with creative teams to ensure campaigns cut through and succeed.
• Compliance. Ensure HIPAA compliant conversion tracking and stay up to date on best practices and legal implications for HIPAA complaint digital advertising

Requirements

• 5+ years of hands-on experience in Google Ads, Meta Ads, and programmatic platforms (like StackAdapt, The Trade Desk, etc.)
• Experience planning or executing OTT/CTV and digital streaming audio campaigns
• Obsessively analytical. You love data, testing, iterating, and scaling
• Experience building analytics and tracking programs
• Experience building patient loyalty marketing programs
• Fluent in CPMs, CTRs, CPCs, CVRs, and ROAS; and you know how to explain them to non-marketers
• Naturally curious and always learning what’s next in the media landscape
• Have an opinion on topics like PMax, Generative AI in search and murky programmatic inventory.
• Comfortable working across teams, juggling multiple campaigns, and meeting tight deadlines
• Bonus: You’ve worked with multi-location, healthcare, retail, or regulated industries

Preferred

• Bonus: You’ve worked with multi-location, healthcare, retail, or regulated industries
• Bigger bonus: You’ve built performance media campaigns that captured attention AND sparked growth.
• Have an opinion on topics like PMax, Generative AI in search and murky programmatic inventory.
• Comfortable working across teams, juggling multiple campaigns, and meeting tight deadlines

Benefits

• Autonomy and ownership of paid digital media strategy
• An organization that values experimentation and measurable results
• Access to tools, budget, and smart people who want you to succeed
• A brand that’s ready to challenge the category (and needs your to help fuel it)
• The chance to say, “Yeah, I built that. And it crushed.”