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Marketing jobs

35,533 marketing jobs

4 weeks ago

Content Marketing Strategist

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4 weeks ago

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Senior Content Marketing Strategist

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UGC Producer & Editor

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Strategy Director

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27365-Manager, Paid Social

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4 weeks ago

Strategy Director

OLIXIR New York

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All marketing roles in the US requiring 3 to 5 years of experience

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All marketing roles in the US requiring 3 to 5 years of experience

Get alerts for this search

10,000+ jobs

Content Marketing Strategist

Principal Financial Group

Des Moines, IA (Remote)

$85K/yr - $132K/yrIn-houseFull-timeMid level4+ years exp.

4 weeks ago

Supervisor, Digital Investment

Publicis Health Media

Chicago, IL (Hybrid)

$66K/yr - $91K/yrAgencyFull-timeMid level3+ years exp.

4 weeks ago

Creator Growth Marketer

MaC Venture Capital

New York City, NY (Hybrid)

$80K/yr - $120K/yrIn-houseFull-timeMid level4+ years exp.

4 weeks ago

AI And Computing Power System Marketing Lead

Renesas Electronics

San Jose, CA (On-site)

$197K/yr - $245K/yrIn-houseFull-timeSenior level5+ years exp.

4 weeks ago

Senior Account Executive

Laura Davidson Public Relations

New York City, NY (Hybrid)

$75K/yr - $80K/yrAgencyFull-timeSenior level4+ years exp.

4 weeks ago

Senior Director, Business Development & Market Strategy

Healio Strategic Solutions

New Jersey, USA (Hybrid)

$135K/yr - $145K/yrAgencyFull-timeSenior level5+ years exp.

4 weeks ago

Senior Associate, Paid Social

New Engen

Denver, CO (Hybrid)

$55K/yr - $65K/yrAgencyFull-timeSenior level4+ years exp.

4 weeks ago

Senior Manager, Paid Social

New Engen

Denver, CO (Hybrid)

$95K/yr - $115K/yrAgencyFull-timeSenior level5+ years exp.

4 weeks ago

Product Marketing Ultrasonic Flowmeters

KROHNE INC

Beverly, MA (On-site)

$100K/yr - $115K/yrIn-houseFull-timeMid level4+ years exp.

4 weeks ago

Traffic & Media Buying Coordinator

Re-Bath, LLC

Phoenix, AZ (On-site)

$24/hr - $26/hrIn-houseFull-timeMid level3+ years exp.

4 weeks ago

Email & Loyalty Campaign Operations Specialist

Vertex Communication Group

USA (Remote)

$55/hr - $70/hrAgencyContractMid level3+ years exp.

4 weeks ago

Senior Content Marketing Strategist

Agency 102

Towson, MD (Remote)

AgencyFull-timeSenior level3+ years exp.

4 weeks ago

Communications Insight Analyst

PlayStation Global

San Mateo, CA (Hybrid)

$136K/yr - $205K/yrIn-houseFull-timeMid level5+ years exp.

4 weeks ago

Senior Manager, Paid Social | Dermstore

THG

New York City, NY (Hybrid)

$110K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.

4 weeks ago

Florida Marketing Manager

THINK FOOD GROUP LLC

Miami Beach, FL (On-site)

$75K/yr - $90K/yrIn-houseFull-timeMid level5+ years exp.

4 weeks ago

UGC Producer & Editor

SocialScience

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$75K/yr - $85K/yrAgencyFull-timeMid level3+ years exp.

4 weeks ago

Strategy Director

Omnicom Health

New York City, NY (Hybrid)

$145K/yr - $165K/yrAgencyFull-timeDirector/executive5+ years exp.

4 weeks ago

27365-Manager, Paid Social

Omnicom Media

New York City, NY (Hybrid)

$90K/yr - $100K/yrAgencyFull-timeSenior level3+ years exp.

4 weeks ago

Associate Creative Director

Critical Mass

New York City, NY (Hybrid)

$130K/yr - $150K/yrAgencyFull-timeSenior level5+ years exp.

4 weeks ago

Strategy Director

OLIXIR New York

New York City, NY (Hybrid)

$145K/yr - $165K/yrAgencyFull-timeSenior level5+ years exp.

4 weeks ago

Principal Financial Group

Content Marketing Strategist

Des Moines, IA (Remote)

$85K/yr – $132K/yrMid Level4+ years expFull time

Posted 4 weeks ago

Job Summary

Own end-to-end DTC content strategy and execution to drive retirement plan growth, translating complex concepts into clear messages across email, direct mail, and digital assets.

Lead content across channels and collaborate with cross-functional teams
Leverage data and A/B testing to optimize ROI

Job Description

Responsibilities

Create compelling content for Direct-to-Consumer (DTC) campaigns—including email and direct mail—that drives conversions and supports retirement plan growth metrics.
Develop and optimize messaging that aligns with the buyer journey, leveraging audience insights and performance data to drive engagement and ROI.
Collaborate cross-functionally with marketing, product, compliance, and sales teams to ensure cohesive campaign execution across channels.
Help implement A/B tests for email and direct mail campaigns to identify high-performing content, subject lines, CTAs, and layouts.
Craft content across formats—including landing pages, print pieces, emails, and digital ads—tailored to segmented audiences.
Translate complex financial concepts into clear, persuasive, and actionable marketing messages that resonate with consumers.
Monitor and analyze campaign performance, using insights to refine strategies, increase conversions, and support continuous improvement.
Stay current on industry trends and consumer behavior in the retirement and financial planning space to maintain competitive messaging and positioning.
Contribute to the growth of the business through strategic storytelling and content that highlights the value of our products and services.

Requirements

Bachelor’s degree or equivalent experience
4+ years of related content marketing experience, preferably with a focus on DTC campaigns and financial products.
Proven experience developing content that drives conversion in email, direct mail, and other marketing channels.
Proficient in A/B testing strategies and analyzing results to optimize content effectiveness.
Strong storyteller who can simplify complex topics into engaging, reader-friendly content.
Experience managing full-scale, integrated marketing campaigns with attention to detail and deadlines.
Strong editorial, proofreading, project management, and communication skills, with demonstrated AP Style experience.
Ability to translate analytics into meaningful content strategies.
Nimble, proactive, and able to manage multiple priorities in a fast-paced environment.

Preferred

Familiarity with the retirement planning space or financial services is preferred.
Knowledge of Principal Financial Group’s products and customer journey is a plus.

Benefits

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible

Principal Financial Group

3.9 Glassdoor

Principal Financial Group® is dedicated to improving the wealth and well-being of people and businesses around the world—helping more than 62M customers plan, protect, invest, and retire as of December 31, 2023. Along the way, we commit to supporting the communities where we do business. Improving our planet. And building a diverse, inclusive workforce. We’re proud to be recognized as a Best Place to Work in Money Management by Pensions & Investments for the 11th consecutive year, an Ethisphere World’s Most Ethical Companies for the 12th time and as Forbes The Best Employers for Diversity 2023. Disclosure: Insurance products issued by Principal National Life Insurance Company (except in NY) and Principal Life Insurance Company®. Plan administrative services offered by Principal Life. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Securities offered through Principal Securities, Inc., member SIPC and/or independent broker/dealers. Investment advisory services are offered through Principal Global Investors, LLC or its affiliates. Principal Asset ManagementSM is a trade name of Principal Global Investors, LLC. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392. ©2024 Principal Financial Services, Inc. Principal Financial Group Foundation, Inc. ("Principal® Foundation") is a duly recognized 501(c)(3) entity focused on providing philanthropic support to programs that build financial security in the communities where Principal Financial Group, Inc. ("Principal") operates. While Principal Foundation receives funding from Principal, Principal Foundation is a distinct, independent, charitable entity. Principal Foundation does not practice any form of investment advisory services and is not authorized to do so. https://www.principal.com/social-media-disclosures

Des Moines, Iowa, USA

24K employees (675 in marketing)

www.principal.com

76% recommend to a friend

86% CEO approval