Associate Creative Director

New York City, NY (Hybrid)

$130K/yr – $150K/yrSenior Level5+ years expFull time

Posted 8 days ago

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Job Summary

Own the creative vision from concept to production, lead a design team, and drive client storytelling across brand, campaign, and experience work.

  • Own the work through production to ensure it matches the original intent
  • Present and defend ideas to clients with clarity and confidence
  • Mentor junior creatives to elevate craft and growth

Job Description

Responsibilities

  • Ideas & Creative Direction
  • Concept and develop ideas across brand, campaign, and experience design: from the big creative thought to the final visual execution, with the depth and originality to hold up under scrutiny
  • Collaborate closely with an ACD copy partner, building the kind of creative duo where ideas get sharper because of the partnership
  • Lead and direct the creative team. Guide art directors, designers, and motion artists toward the right solution rather than handing it to them
  • Bring a clear creative and visual point of view into cross-discipline work, translating strategy, UX thinking, and content direction into ideas that hold together visually and conceptually
  • Selling & Communication
  • Present and sell creative ideas directly to clients with clarity, confidence, and the conviction to get great work made
  • Push back on briefs that need challenging. Defend work that deserves defending. Not occasionally — as a consistent standard
  • Craft & Execution
  • Draw on everything your art background has taught you. Ensure the art direction serves the overarching idea, strengthens the creative platform, and never lets the visual quality slip. Be the uncompromising eye in the room: detail-obsessed, standard-setting, and relentless about every visual decision

Requirements

  • 5+ years of creative experience in an agency or equivalent environment, with a focus on art direction, design, and campaign work
  • A portfolio that leads with visual craft and conceptual thinking: strong, distinctive work across brand, campaign, digital experience, and content, showing how your art direction serves the idea
  • A sharp, informed aesthetic sensibility shaped by genuine engagement with design, culture, and the world around you
  • Experience presenting and selling creative work to clients, with the communication skills and confidence to bring a room along
  • A working command of design systems at the visual and campaign level. You know how to apply and elevate them, not just follow them
  • Strong working knowledge of the Adobe Creative Suite and Figma; experience with motion design tools a plus
  • Hands-on experience with AI creative tools and a thoughtful, critical approach to integrating them into your practice
  • Experience directing and mentoring other creatives, giving clear, constructive feedback that makes the work and the people better
  • A genuine passion for the craft and the standards to protect it
  • New York: $130,000-$150,000
Critical Mass logo

Critical Mass

3.1 Glassdoor

Critical Mass is a team of 1,900 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Founded in 1996
Calgary, Alberta, CAN
1.8K employees (728 in marketing)
43% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
30.3K
Traffic Source Mix
Search
46.7%
Direct
41.5%
Referral
6.8%
Social
3.9%
Paid
1%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
347 (19% of company)
Median Career Experience
10 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
8

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