Responsibilities

• Execute communication strategies that leverage all digital and social channels, major media outlets, influencer marketing, partnership marketing, sponsored content and emerging technologies
• Pitch and secure media coverage (print, broadcast, online)
• Develop impactful media materials (releases, press materials, etc.)
• Produce creative ideas for pitches, press releases, creative deliveries, events
• Manage own time and time of direct reports to meet KPIs within client budgets
• Plan and execute events
• Manage and nurture junior staff to develop their skills and achieve results
• Assist agency leadership team in developing proposals for new business opportunities

Requirements

• 4+ years experience in travel/lifestyle PR
• Established relationships with national travel/culinary/lifestyle media
• Strong influencer relationships
• Well-documented placement record, including feature stories in national and regional media; successful influencer collaborations
• Strong creative writing and pitching skills
• Ability to effectively manage multiple projects/deadlines with superior time/project management and organizational skills