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Marketing jobs

1,125 marketing jobs

6 weeks ago

Director, Global Demand Generation

Cognex Corporation

Natick, MA (Hybrid)Full time$175K/yr – $245K/yr

6 weeks ago

Head of Demand Generation

Asana

San Francisco, CA (Hybrid)Full time$207K/yr – $243K/yr

6 weeks ago

Enterprise Demand Generation Manager

Cresta

USA (Remote)Full time$120K/yr – $165K/yr

6 weeks ago

Demand Generation Manager

Magna Technology Group

USA (Remote)Full time$120K/yr – $130K/yr

6 weeks ago

Director, Demand Generation

ZeroFOX

Baltimore, MD (Hybrid)Full time

6 weeks ago

Head of Paid Digital Demand Generation

Tesla

Palo Alto, CA (On-site)Full time$88K/yr – $198K/yr

6 weeks ago

Demand Generation Lead

Viega LLC

USA (On-site)Full time$115K/yr – $150K/yr

6 weeks ago

Head of Paid Digital Demand Generation

Tesla

Palo Alto, CA (On-site)Full time$88K/yr – $198K/yr

6 weeks ago

Head of Digital Demand Generation

Tesla

Palo Alto, CA (On-site)Full time$88K/yr – $198K/yr

6 weeks ago

Marketing Manager, Medicare Acquisition Marketing

CVS Health

New York City, NY (Hybrid)Full time$72K/yr – $159K/yr

6 weeks ago

Demand Generation Manager (Remote)

Imply

Burlingame, CA (Remote)Full time$100K/yr – $135K/yr

6 weeks ago

Senior Director of Demand Generation (Remote)

Experian

Costa Mesa, CA (Remote)Full time$176K/yr – $317K/yr

6 weeks ago

Retail Lead Generation Specialist (Greenville, SC)

Re-Bath

Greenville, SC (On-site)Full time

6 weeks ago

Sr. Demand Generation Manager

Pendo

San Francisco, CA (Hybrid)Full time$132K/yr – $175K/yr

7 weeks ago

Demand Generation Lead

Chamberlain Group

Oak Brook, IL (On-site)Full time$130K/yr – $209K/yr

7 weeks ago

Director, Demand Partnerships

the COOL company

New York City, NY (Remote)Full time$160K/yr – $200K/yr

7 weeks ago

Demand Generation Specialist

OpenClinica

USA (Remote)Full time$75K/yr – $85K/yr

7 weeks ago

Demand Generation Specialist

OpenClinica LLC

Needham, MA (Remote)Full time$75K/yr – $85K/yr

7 weeks ago

Account Manager, Digital & Demand Generation

Dialog Group of Companies

USA (Remote)Contract$55/hr – $75/hr

7 weeks ago

Digital Demand Gen Manager

Lightspeed

San Francisco, CA (On-site)Full time$185K/yr – $210K/yr

All Demand Generation roles in the US

Get alerts for this search

All Demand Generation roles in the US

Get alerts for this search

1,125 jobs

Director, Global Demand Generation

Cognex Corporation

Natick, MA (Hybrid)

$175K/yr - $245K/yrIn-houseFull-timeDirector/executive12+ years exp.

6 weeks ago

Head of Demand Generation

Asana

San Francisco, CA (Hybrid)

$207K/yr - $243K/yrIn-houseFull-timeSenior level

6 weeks ago

Enterprise Demand Generation Manager

Cresta

USA (Remote)

$120K/yr - $165K/yrIn-houseFull-timeSenior level4+ years exp.

6 weeks ago

Demand Generation Manager

Magna Technology Group

USA (Remote)

$120K/yr - $130K/yrIn-houseFull-timeSenior level7+ years exp.

6 weeks ago

Director, Demand Generation

ZeroFOX

Baltimore, MD (Hybrid)

In-houseFull-timeSenior level10+ years exp.

6 weeks ago

Head of Paid Digital Demand Generation

Tesla

Palo Alto, CA (On-site)

$88K/yr - $198K/yrIn-houseFull-timeSenior level10+ years exp.

6 weeks ago

Demand Generation Lead

Viega LLC

USA (On-site)

$115K/yr - $150K/yrIn-houseFull-timeSenior level7+ years exp.

6 weeks ago

Head of Paid Digital Demand Generation

Tesla

Palo Alto, CA (On-site)

$88K/yr - $198K/yrIn-houseFull-timeSenior level10+ years exp.

6 weeks ago

Head of Digital Demand Generation

Tesla

Palo Alto, CA (On-site)

$88K/yr - $198K/yrIn-houseFull-timeSenior level10+ years exp.

6 weeks ago

Marketing Manager, Medicare Acquisition Marketing

CVS Health

New York City, NY (Hybrid)

$72K/yr - $159K/yrIn-houseFull-timeMid level4+ years exp.

6 weeks ago

Demand Generation Manager (Remote)

Imply

Burlingame, CA (Remote)

$100K/yr - $135K/yrIn-houseFull-timeSenior level5+ years exp.

6 weeks ago

Senior Director of Demand Generation (Remote)

Experian

Costa Mesa, CA (Remote)

$176K/yr - $317K/yrIn-houseFull-timeSenior level10+ years exp.

6 weeks ago

Retail Lead Generation Specialist (Greenville, SC)

Re-Bath

Greenville, SC (On-site)

In-houseFull-timeEntry level

6 weeks ago

Sr. Demand Generation Manager

Pendo

San Francisco, CA (Hybrid)

$132K/yr - $175K/yrIn-houseFull-timeSenior level3+ years exp.

6 weeks ago

Demand Generation Lead

Chamberlain Group

Oak Brook, IL (On-site)

$130K/yr - $209K/yrIn-houseFull-timeSenior level5+ years exp.

7 weeks ago

Director, Demand Partnerships

the COOL company

New York City, NY (Remote)

$160K/yr - $200K/yrIn-houseFull-timeDirector/executive7+ years exp.

7 weeks ago

Demand Generation Specialist

OpenClinica

USA (Remote)

$75K/yr - $85K/yrIn-houseFull-timeMid level3+ years exp.

7 weeks ago

Demand Generation Specialist

OpenClinica LLC

Needham, MA (Remote)

$75K/yr - $85K/yrIn-houseFull-timeMid level3+ years exp.

7 weeks ago

Account Manager, Digital & Demand Generation

Dialog Group of Companies

USA (Remote)

$55/hr - $75/hrAgencyContractMid level4+ years exp.

7 weeks ago

Digital Demand Gen Manager

Lightspeed

San Francisco, CA (On-site)

$185K/yr - $210K/yrIn-houseFull-timeSenior level5+ years exp.

7 weeks ago

Cognex Corporation

Director, Global Demand Generation

Natick, MA (Hybrid)

$175K/yr – $245K/yrDirector/Executive12+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the global demand-gen agenda and revenue outcomes across 3 regions, driving ABM in top accounts and reducing churn with AI driven insights.

Growth Strategy: Build and defend a multi-year demand generation roadmap with ROI backed headcount and budget.
ABM & Global Ops: Lead ABM platform selection and Cognex ABM Playbook to penetrate top accounts with cross functional sales/marketing ops.
Lifecycle & Expansion: Implement customer marketing programs to reduce churn and accelerate cross sell and upsell using intent data.

Job Description

Responsibilities

Strategic Growth Roadmap: Develop and "sell" the multi-year demand generation vision to the executive team and sales leadership, justifying incremental headcount and budget based on data-backed ROI projections.
Global Team Leadership: Manage a distributed 20-person team organized by region (Americas, EMEA, APAC) and two specialized Centers of Excellence (Email and Tradeshows).
ABM Transformation: Lead the selection and implementation of our first ABM platform. Design the "Cognex ABM Playbook" to penetrate top-tier accounts and new market segments, collaborating closely with the BDR team (housed in Marketing Ops).
Establish Customer Marketing Strategy: Build a program specifically designed to reduce churn by identifying "at-risk" behaviors through AI data mining and engaging customers with targeted value-add content.
Maximize LTV: Design and execute cross-sell and up-sell campaigns to the existing global customer base, leveraging intent data and usage signals to identify expansion opportunities.
Full-Funnel Optimization: Own the primary KPIs of New Contacts, Leads, Opportunities, and Sourced Bookings. You will identify friction points in the existing funnel to increase sales productivity.
Funnel Velocity Optimization: You don't just fill the top; you continually optimize the Marketing-to-Sales handoff. This includes setting Service Level Agreements (SLAs) for lead follow-up and monitoring the "days in status" for leads to prevent pipeline stagnation.
Market Intelligence & Positioning: Collaborating with Product Marketing to ensure global campaigns aren't just loud, but actually resonate with specific buyer personas in different regions.
Budget Management: Oversee an initial $5M global budget across paid search, 3rd party media, and high-impact regional tradeshows, optimizing for the lowest CAC in existing core markets.
Cross-Functional Partnership: Act as the strategic peer to the Director of Marketing Operations, Web, and Content to ensure a seamless tech stack (Salesforce/Account Engagement) and a unified brand voice.

Requirements

12+ years of B2B Demand Generation experience in a high-growth tech environment (hardware or industrial tech experience is a plus).
The "Data-Heavy" Mindset: Expert-level ability to manipulate Salesforce data to track attribution, forecast lead volume, and prove marketing’s impact on the bottom line.
ABM Architect: Proven track record of building ABM programs from scratch, including platform selection (6sense, Demandbase, etc.) and sales/marketing alignment.
Change Management: Experience scaling marketing investment from low single-digits of revenue to industry benchmarks.
Operational Excellence: Deep understanding of the Salesforce ecosystem and its integration with Account Engagement (Pardot) for global lead routing.

Preferred

Hardware or industrial tech experience is a plus.

Benefits

This position provides a comprehensive benefits package, including health, dental, and vision insurance; a 401(k) retirement plan with company matching; employer-paid disability, family leave, and life insurance; paid time off (including holidays); optional voluntary benefits; as well as recognition and wellness programs.

Cognex Corporation

3.7 Glassdoor

For over 40 years, Cognex has been making advanced machine vision easy, paving the way for manufacturing and distribution companies to get faster, smarter, and more efficient through automation. Innovative technology in our vision sensors and systems solves critical manufacturing and distribution challenges, providing unparalleled performance for industries from automotive to consumer electronics to packaged goods. Cognex makes these tools more capable and easier to deploy thanks to a longstanding focus on AI, helping factories and warehouses improve quality and maximize efficiency without needing highly technical expertise. We are headquartered near Boston, USA, with locations in over 30 countries and more than 30,000 customers worldwide. Learn more at cognex.com.

Founded in 1981

Natick, Massachusetts, USA

2.6K employees (120 in marketing)

www.cognex.com

68% recommend to a friend

72% CEO approval

Traffic Signals

Monthly Visitors

571K

Monthly Google Ads Budget

$10.1K

Traffic Source Mix

50.5%

Direct

41.7%

Referral

5.5%

Social

1.1%

Paid

1.1%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size

112 (4% of company)

Median Career Experience

13 years

Median Tenure

4.3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Gian Sachdev

Global Head, Growth Marketing

At the company for 3 years 5 months

Andrés Roselló

Head of Marketing

At the company for 4 years 3 months

Aimee Chaisson

Director, Global Marketing Operations

At the company for 1 year 6 months

Brian Benoit

Director, Product Marketing

At the company for 9 years 5 months

Funding

Last Raise

Seed, 44 years ago

Funding History

Jan 1982
Seed

Recent News

What makes Cognex Corporation (CGZ) stock appealing to growth investors - Market Performance Summary & AI Powered Market Trend Analysis

Nov 21, 2025 • newser.com

Will Cognex Corporation stock sustain high P E ratios - Inflation Watch & Expert Approved Trade Ideas

Nov 20, 2025 • newser.com

How Cognex Corporation (CGZ) stock responds to bond market - 2025 Retail Activity & Daily Momentum Trading Reports

Nov 20, 2025 • newser.com

Responsibilities

Strategic Growth Roadmap: Develop and "sell" the multi-year demand generation vision to the executive team and sales leadership, justifying incremental headcount and budget based on data-backed ROI projections.
Global Team Leadership: Manage a distributed 20-person team organized by region (Americas, EMEA, APAC) and two specialized Centers of Excellence (Email and Tradeshows).
ABM Transformation: Lead the selection and implementation of our first ABM platform. Design the "Cognex ABM Playbook" to penetrate top-tier accounts and new market segments, collaborating closely with the BDR team (housed in Marketing Ops).
Establish Customer Marketing Strategy: Build a program specifically designed to reduce churn by identifying "at-risk" behaviors through AI data mining and engaging customers with targeted value-add content.
Maximize LTV: Design and execute cross-sell and up-sell campaigns to the existing global customer base, leveraging intent data and usage signals to identify expansion opportunities.
Full-Funnel Optimization: Own the primary KPIs of New Contacts, Leads, Opportunities, and Sourced Bookings. You will identify friction points in the existing funnel to increase sales productivity.
Funnel Velocity Optimization: You don't just fill the top; you continually optimize the Marketing-to-Sales handoff. This includes setting Service Level Agreements (SLAs) for lead follow-up and monitoring the "days in status" for leads to prevent pipeline stagnation.
Market Intelligence & Positioning: Collaborating with Product Marketing to ensure global campaigns aren't just loud, but actually resonate with specific buyer personas in different regions.
Budget Management: Oversee an initial $5M global budget across paid search, 3rd party media, and high-impact regional tradeshows, optimizing for the lowest CAC in existing core markets.
Cross-Functional Partnership: Act as the strategic peer to the Director of Marketing Operations, Web, and Content to ensure a seamless tech stack (Salesforce/Account Engagement) and a unified brand voice.

Requirements

12+ years of B2B Demand Generation experience in a high-growth tech environment (hardware or industrial tech experience is a plus).
The "Data-Heavy" Mindset: Expert-level ability to manipulate Salesforce data to track attribution, forecast lead volume, and prove marketing’s impact on the bottom line.
ABM Architect: Proven track record of building ABM programs from scratch, including platform selection (6sense, Demandbase, etc.) and sales/marketing alignment.
Change Management: Experience scaling marketing investment from low single-digits of revenue to industry benchmarks.
Operational Excellence: Deep understanding of the Salesforce ecosystem and its integration with Account Engagement (Pardot) for global lead routing.

Preferred

Hardware or industrial tech experience is a plus.

Benefits

This position provides a comprehensive benefits package, including health, dental, and vision insurance; a 401(k) retirement plan with company matching; employer-paid disability, family leave, and life insurance; paid time off (including holidays); optional voluntary benefits; as well as recognition and wellness programs.