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Marketing jobs

119,777 marketing jobs

4 weeks ago

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10,000+ jobs

Director - Media Planning & Strategy

DICK'S Sporting Goods

USA (Unknown)

$127K/yr - $238K/yrIn-houseFull-timeDirector/executive8+ years exp.

4 weeks ago

Business Architect

Microsoft

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Director, In-Game Partnerships and Media Promotions, Minecraft

Microsoft

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$131K/yr - $272K/yrIn-houseFull-timeDirector/executive8+ years exp.

4 weeks ago

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4 weeks ago

Manager, Senior Field Marketing - Southeast

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$133K/yr - $166K/yrIn-houseFull-timeSenior level7+ years exp.

4 weeks ago

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4 weeks ago

DICK'S Sporting Goods

Director - Media Planning & Strategy

USA (Unknown)

$127K/yr – $238K/yrDirector/Executive8+ years expFull time

Posted 4 weeks ago

Job Summary

Own the Media Planning function with a focus on long term strategy, people leadership, plan quality, tooling influence, and cross functional collaboration to drive business outcomes.

Define and execute the team\'s long range strategy aligned to commercial objectives and OKRs.
Lead and develop the media planning team, including recruitment, coaching, and succession planning.
Ensure high quality, coherent media plans with standardized templates and storytelling.

Job Description

Responsibilities

Strategy and Long-Term Planning The Director defines and owns the Media Planning team's long-range strategy, ensuring it is aligned with DMN's commercial objectives, annual OKRs, and the broader commerce media landscape. This includes: Building and maintaining the strategic storytelling frameworks that govern how DMN positions its media products to brand partners, including audience narratives, channel value propositions, and performance proof points. Defining the annual priorities and key results for the Media Planning function, cascading them into team-level goals and tracking progress with rigor throughout the year. Establishing DMN's point of view on emerging media planning trends, audience strategies, measurement methodologies, and competitive positioning, and bringing that perspective into plans and client conversations. Communicating the team's strategic direction and performance to internal leadership on a weekly basis, including flagging risks, surfacing opportunities, and advocating for resources and tooling investments. People Leadership and Team Development The Director directly manages a media planning manager, with accountability for the performance, development, and culture of the full media planning team. Responsibilities include: Setting clear performance expectations and development plans for each team member, conducting regular 1:1s and formal reviews, and recognizing and rewarding high performance consistently. Recruiting and onboarding top media planning talent, with an emphasis on candidates who combine strong analytical instincts with the ability to build a compelling narrative around data. Identifying skill gaps across the team and designing or sourcing the training, tools, and experiences needed to close them, with a particular focus on retail and commerce media fluency and storytelling craft. Building a team culture that prizes intellectual rigor, creative problem-solving, and collaborative client service, and that attracts strong talent. Build effective teams that apply their diverse skills and perspectives to achieve common goals by establishing common objectives and a shared mindset. Manage execution responsibilities and workload of direct/indirect reports to achieve functional deliverables on time and with quality. Develops talent through coaching, feedback, exposure, and stretch assignments in order to meet their own career goals as well as the organization's priorities Establish strategic staffing and succession plans; successfully deliver on proposed staffing objectives. Drive the talent selection process in alignment with the company's talent philosophy for open direct/indirect reporting positions; Ensure all direct reports are appropriately trained and on-boarded. Drive engagement by creating a climate where people are motivated to do their best to help the organization achieve its objectives; focus on voice of teammate data (e.g., Engagement & Pulse results), partnering with organization leadership to drive necessary changes. Media Strategy and Plan Quality The Director is ultimately accountable for the quality and strategic coherence of every media plan produced by the team. This means: Establishing and enforcing the standard for what a great plan looks like, including how audience data is surfaced, how channel recommendations are structured and justified, how performance projections are modeled, and how the narrative ties objectives to outcomes. Reviewing and providing substantive feedback on plans before they go to clients, ensuring they meet the strategic bar, are free of errors, and are positioned to generate brand confidence and investment. Building reusable planning templates, data-driven benchmarks, and storytelling frameworks that enable planners to work more efficiently and consistently without sacrificing strategic depth. Staying close to brand and category-level trends to ensure plans are informed by what is actually happening in the market, not just by channel inventory and audience availability. Tooling, Product, and Process Influence The Director actively shapes how the Media Planning team works by influencing the tools, systems, and workflows available to them. Responsibilities include: Maintaining a clear point of view on what tools and product features would most meaningfully improve the quality and efficiency of the planning process, and advocating for those investments through structured product partnership engagements. Working with product and engineering teams to scope, prioritize, and test new planning capabilities, audience tools, and data visualization features, representing the planner's perspective in the product roadmap process. Establishing standard operating procedures for plan development, approval workflows, version control, and client handoff that scale as the team and portfolio grow. Identifying and eliminating friction in the planning process. Cross-Functional Collaboration The Director represents the Media Planning function across the organization and ensures it is well-connected to the teams it most closely supports and depends on. This includes: Partnering with Sales and Account Management to ensure plans are produced on the timelines clients need, are responsive to the commercial context of each opportunity, and are positioned to close business and retain investment. Collaborating with Analytics and Reporting to ensure that performance measurement methodologies, attribution approaches, and reporting frameworks are reflected accurately in how plans are built and how expectations are set with clients. Engaging with the Monetization team to ensure that new inventory, audience, and targeting capabilities are understood by the planning team and incorporated into plans as soon as they are available.

Requirements

Bachelor's Degree
7 - 10 years with 8+ years of experience in media planning, media strategy, or a related discipline, with at least 5 years in a people management role.
Demonstrated ability to build data-informed media strategies and translate quantitative analysis into compelling, accessible narratives that drive executive and client alignment.
Deep familiarity with the retail and commerce media landscape, including how sponsored products, onsite display, offsite programmatic, CTV, and social channels operate and how brands evaluate their value.
Proven track record of developing media plans that win business and deliver measurable performance outcomes against advertiser objectives.
Experience influencing cross-functional teams and stakeholders without direct authority, and building productive working relationships across Sales, Account Management, Analytics, and Product.
Strong presentation and communication skills, with the ability to distill complex planning rationale into clear, persuasive narratives for senior audiences.
Analytical proficiency: comfortable working with audience data, reach and frequency models, performance benchmarks, and campaign measurement methodologies.

Preferred

Preferred prior experience at a retail media network, commerce media platform, or major publisher, with direct exposure to first-party audience data activation and closed-loop measurement.
Preferred familiarity with media mix modeling (MMM), multi-touch attribution, and incrementality testing, and the ability to apply those frameworks to how plans are structured and sold.
Preferred experience working with or alongside media agencies, with an understanding of how brands and agencies evaluate media investment decisions in a retail media context.
Preferred background in media planning tools, audience analytics platforms, or data visualization tools, with a track record of advocating for and adopting technology that improves team output.

Benefits

DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.

DICK'S Sporting Goods

YOU LIVE AND BREATHE SPORTS. SO DO WE.In work and in life. On the field, the court or the ice. Nothing wins like a commitment to excellence; to your team and your goals. At DICK’S Sporting Goods, it’s this kind of thinking that inspires our mission.Our culture is the result of people who give their all and always have their head in the game. People who are Passionate, Committed, Skilled and Driven to help athletes – and one another – achieve their personal best. That includes sharing our success to fund local teams, coaches and mentors.Sports can shape who we are and who we’re becoming. They can build character, transform communities and change lives. Our recognition of the power of sports creates a sense of purpose that empowers us to perform at the highest level for the athletes and communities we serve.If you love sports as much as we do, join us now. Opportunities exist at our 800+ Retail Stores, 5 Distribution Centers, and Corporate/Customer Support Center in Pittsburgh. Apply online at: DicksSportingGoods.jobsHeadquartered in Pittsburgh, DICK'S also owns and operates Golf Galaxy and House of Sport stores, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming. DICK'S offers its products through a dynamic eCommerce platform that is integrated with its store network and provides athletes with the convenience and expertise of a 24-hour storefront.To learn more about DICK'S visit our:Investor Relations Page: investors.dicks.comCheck Out Our Sideline Report: investors.dicks.com/news/sideline-reportSearch & Apply for Jobs: dicks.com/jobs

Founded in 1948

Coraopolis, Pennsylvania, USA

33K employees (1,415 in marketing)

www.dickssportinggoods.jobs

Salaries

Posted range

$127K/yr – $238K/yr

Taken straight from the job posting.

See all DICK'S Sporting Goods salaries

Marketing Team

Marketing Team Size

1,018 (3% of company)

Median Career Experience

14 years

Median Tenure

9.2 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Emily Silver

Chief Marketing Officer

At the company for 3 years 5 months

Melissa Christian

VP, Global Brand & Category Marketing

At the company for 12 years 3 months

Kate Fedishen

Vice President of Marketing Transformation

At the company for 9 years 2 months

Kari DeGori

Vice President - Local Marketing & Marketing Capabilities

At the company for 23 years 5 months

Funding

Total Funding

$3.5B

Last Raise

$2B

Post IPO Debt, 9 months ago

Funding History

Jun 2025
Post IPO Debt • $2B
Jan 2022
Post IPO Debt • $1.5B
Jan 1996
Private Equity

Traffic Signals

Monthly Visitors

169.4K

Monthly Google Ads Budget

$153

Traffic Source Mix

44.5%

Direct

47.2%

Referral

6.9%

Social

1.1%

Paid

0.3%

Headcount Trend

Current headcount: ~33.4K

Recent News

Dick’s Sporting Goods Coupons And Deals: Get Up To 60% Off

Sep 26, 2025 • Forbes

GameChanger and DICK's Sporting Goods Drop Six Episode Basketball Documentary "TRANSITION"

Sep 26, 2025 • Youth Sports Business Report

Dick's House of Sport announces grand opening details for Glendale's new interactive retail location

Sep 25, 2025 • ABC15 Arizona

Links

www.dickssportinggoods.jobs

X (Twitter)

Crunchbase

Responsibilities

Strategy and Long-Term Planning The Director defines and owns the Media Planning team's long-range strategy, ensuring it is aligned with DMN's commercial objectives, annual OKRs, and the broader commerce media landscape. This includes: Building and maintaining the strategic storytelling frameworks that govern how DMN positions its media products to brand partners, including audience narratives, channel value propositions, and performance proof points. Defining the annual priorities and key results for the Media Planning function, cascading them into team-level goals and tracking progress with rigor throughout the year. Establishing DMN's point of view on emerging media planning trends, audience strategies, measurement methodologies, and competitive positioning, and bringing that perspective into plans and client conversations. Communicating the team's strategic direction and performance to internal leadership on a weekly basis, including flagging risks, surfacing opportunities, and advocating for resources and tooling investments. People Leadership and Team Development The Director directly manages a media planning manager, with accountability for the performance, development, and culture of the full media planning team. Responsibilities include: Setting clear performance expectations and development plans for each team member, conducting regular 1:1s and formal reviews, and recognizing and rewarding high performance consistently. Recruiting and onboarding top media planning talent, with an emphasis on candidates who combine strong analytical instincts with the ability to build a compelling narrative around data. Identifying skill gaps across the team and designing or sourcing the training, tools, and experiences needed to close them, with a particular focus on retail and commerce media fluency and storytelling craft. Building a team culture that prizes intellectual rigor, creative problem-solving, and collaborative client service, and that attracts strong talent. Build effective teams that apply their diverse skills and perspectives to achieve common goals by establishing common objectives and a shared mindset. Manage execution responsibilities and workload of direct/indirect reports to achieve functional deliverables on time and with quality. Develops talent through coaching, feedback, exposure, and stretch assignments in order to meet their own career goals as well as the organization's priorities Establish strategic staffing and succession plans; successfully deliver on proposed staffing objectives. Drive the talent selection process in alignment with the company's talent philosophy for open direct/indirect reporting positions; Ensure all direct reports are appropriately trained and on-boarded. Drive engagement by creating a climate where people are motivated to do their best to help the organization achieve its objectives; focus on voice of teammate data (e.g., Engagement & Pulse results), partnering with organization leadership to drive necessary changes. Media Strategy and Plan Quality The Director is ultimately accountable for the quality and strategic coherence of every media plan produced by the team. This means: Establishing and enforcing the standard for what a great plan looks like, including how audience data is surfaced, how channel recommendations are structured and justified, how performance projections are modeled, and how the narrative ties objectives to outcomes. Reviewing and providing substantive feedback on plans before they go to clients, ensuring they meet the strategic bar, are free of errors, and are positioned to generate brand confidence and investment. Building reusable planning templates, data-driven benchmarks, and storytelling frameworks that enable planners to work more efficiently and consistently without sacrificing strategic depth. Staying close to brand and category-level trends to ensure plans are informed by what is actually happening in the market, not just by channel inventory and audience availability. Tooling, Product, and Process Influence The Director actively shapes how the Media Planning team works by influencing the tools, systems, and workflows available to them. Responsibilities include: Maintaining a clear point of view on what tools and product features would most meaningfully improve the quality and efficiency of the planning process, and advocating for those investments through structured product partnership engagements. Working with product and engineering teams to scope, prioritize, and test new planning capabilities, audience tools, and data visualization features, representing the planner's perspective in the product roadmap process. Establishing standard operating procedures for plan development, approval workflows, version control, and client handoff that scale as the team and portfolio grow. Identifying and eliminating friction in the planning process. Cross-Functional Collaboration The Director represents the Media Planning function across the organization and ensures it is well-connected to the teams it most closely supports and depends on. This includes: Partnering with Sales and Account Management to ensure plans are produced on the timelines clients need, are responsive to the commercial context of each opportunity, and are positioned to close business and retain investment. Collaborating with Analytics and Reporting to ensure that performance measurement methodologies, attribution approaches, and reporting frameworks are reflected accurately in how plans are built and how expectations are set with clients. Engaging with the Monetization team to ensure that new inventory, audience, and targeting capabilities are understood by the planning team and incorporated into plans as soon as they are available.

Requirements

Bachelor's Degree
7 - 10 years with 8+ years of experience in media planning, media strategy, or a related discipline, with at least 5 years in a people management role.
Demonstrated ability to build data-informed media strategies and translate quantitative analysis into compelling, accessible narratives that drive executive and client alignment.
Deep familiarity with the retail and commerce media landscape, including how sponsored products, onsite display, offsite programmatic, CTV, and social channels operate and how brands evaluate their value.
Proven track record of developing media plans that win business and deliver measurable performance outcomes against advertiser objectives.
Experience influencing cross-functional teams and stakeholders without direct authority, and building productive working relationships across Sales, Account Management, Analytics, and Product.
Strong presentation and communication skills, with the ability to distill complex planning rationale into clear, persuasive narratives for senior audiences.
Analytical proficiency: comfortable working with audience data, reach and frequency models, performance benchmarks, and campaign measurement methodologies.

Preferred

Preferred prior experience at a retail media network, commerce media platform, or major publisher, with direct exposure to first-party audience data activation and closed-loop measurement.
Preferred familiarity with media mix modeling (MMM), multi-touch attribution, and incrementality testing, and the ability to apply those frameworks to how plans are structured and sold.
Preferred experience working with or alongside media agencies, with an understanding of how brands and agencies evaluate media investment decisions in a retail media context.
Preferred background in media planning tools, audience analytics platforms, or data visualization tools, with a track record of advocating for and adopting technology that improves team output.

Benefits

DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.